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During a recent discussion with the team at SirionLabs and a select group of leaders in legal operations in highly-regulated organizations, several key themes emerged that are likely to drive new initiatives in 2023. In the uncertain economy that is characterizing the first quarter of the year, for example, there remains a significant emphasis on demonstrating value to secure new resources. Automation is also a meaningful objective and the overarching pursuit of process improvement is influencing technology deployment for many, particularly for those focused on efficiency gains in a resource-constrained environment. And of course, many positions on returning to the office remain fluid.
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How to Waste Time and Money In Legal Marketing
By Gina F. Rubel
Almost daily, I receive an email promising better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe. Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.
Shrinking Demand? Top 7 Reasons Firms Are Leveraging Experience Data
By Jason Noble
While the competition for outside legal services has never been more intense, the strategic approach firms take — including a strategic approach to technology — will define whether the market pressures are a threat or opportunity.
Financial Strategies to Optimize Your Technology Spend
By Mike Henderson, Whitney Jones, and Bill Pitcairn
Uncertain and challenging markets are times when firms and organizations of all types conserve cash. If this can be achieved without cutting needed projects, equipment or services to ensure successful returns to the office, then this is clearly an ideal financial strategy.
How to Cut Through the Content Marketing Noise
By Meg Pritchard
Content marketing is not dead. But it has evolved — and it’s more challenging than ever to “win” at content marketing.
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