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The competition for outside legal services has never been more intense. 50% of buyers have adjusted their law firms in the last 12 months, and that will continue through 2023. See, 2023 Thomson Reuters State of the Legal Industry. Shrinking demand translated into a productivity loss totaling, on average, a $98,000 loss in fees per lawyer as compared to a similar lawyer in 2007.
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How to Waste Time and Money In Legal Marketing
By Gina F. Rubel
Almost daily, I receive an email promising better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe. Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.
Financial Strategies to Optimize Your Technology Spend
By Mike Henderson, Whitney Jones, and Bill Pitcairn
Uncertain and challenging markets are times when firms and organizations of all types conserve cash. If this can be achieved without cutting needed projects, equipment or services to ensure successful returns to the office, then this is clearly an ideal financial strategy.
Marketing Tech: Legal Ops Success In an Uncertain Economy
By Ari Kaplan
Ari Kaplan speaks to leaders in legal ops on key themes emerged that are likely to drive new initiatives in 2023.
How to Cut Through the Content Marketing Noise
By Meg Pritchard
Content marketing is not dead. But it has evolved — and it’s more challenging than ever to “win” at content marketing.