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Marketing the Law FirmFeaturesArtificial IntelligenceLaw Firm Client RelationshipsLaw Firm Marketing and Business Development

How Law Firms Can Utilize Artificial Intelligence for Marketing

By Stuart J. Oberman
July 01, 2023

Artificial Intelligence (AI) will revolutionize law firm marketing forever. Law firms are now (or should be) leveraging the potential of AI in order to enhance their marketing efforts. By harnessing the capabilities of AI, law firms are able to expand their marketing strategies, boost efficiency, accuracy, and overall client engagement. The progressive adoption of AI technology will transform the way law firms attract and retain clients, as well as take a giant leap forward in the digital transformation of the legal industry.

With AI, law firms can adopt and implement a marketing automation program that can target clients with special automated marketing communication that utilize specific marketing outlets, such as, emails, websites, social networking sites, and thereby directly connect with prospective clients.

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