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Artificial Intelligence (AI) will revolutionize law firm marketing forever. Law firms are now (or should be) leveraging the potential of AI in order to enhance their marketing efforts. By harnessing the capabilities of AI, law firms are able to expand their marketing strategies, boost efficiency, accuracy, and overall client engagement. The progressive adoption of AI technology will transform the way law firms attract and retain clients, as well as take a giant leap forward in the digital transformation of the legal industry.
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By Joel Wirchin
As competition intensifies, RFPs and marketing output rise, and maintaining brand consistency across changing markets, regions and diverse work settings becomes a critical concern. It’s time to think big.
By Yuliya LaRoe
Business development is, first and foremost, about people and your relationships with these people. While marketing and visibility activities (speaking, writing, etc.) are critical, it’s the people who ultimately make the hiring decisions. As a lawyer, while time is rarely on your side, developing your Nurture System will help you strengthen and deepen your important relationships in ways that are sustainable and effective.
By Jason Noble
With experience management, information is centralized in exactly one place and, by design, means that marketing, business development and knowledge management (KM) know that the information they need resides in that exact, single “place.”
By Meg Pritchard
A well-written and up-to-date bio is both essential and possible for every lawyer, no matter your age, level or practice. Here are some tips for crafting an effective bio as you move through different stages of your practice.