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Proactive Brand Defense: Why Warren Buffett's Advice Matters More Than Ever
Warren Buffett's wisdom rings true: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." As an expert witness in trademark cases and a veteran brand consultant, I've seen the profound truth in these words. However, in today's digital age, even five minutes seems generous.
Early in my career, I had the privilege of meeting Walter Landor, founder of the iconic brand consultancy that bears his name. During my more than 20 years with Landor, consulting for renowned brands across categories and continents, we always began our client conversations with his famous quote: "Products are made in a factory. Brands are built in the mind." This simple yet profound insight has guided my work with some of the world's most recognizable brands and remains more relevant than ever in our digital era.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.