You’ve worked to come up with a brand that you are proud of that embodies the promise your company makes to consumers with its products and services. You registered your
Sending a Shot Across the Brow: Drafting An Effective Trademark Demand Letter
At the end of the day, demand letters form an important part of a company's trademark enforcement strategy. But they must be just that — a part of a fully developed reasoned strategy rather than a knee-jerk reaction to perceived infringement. And that strategy will require some investigation and research to help ensure success.

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