Law Firm Management

Some practices grow like wildfire, some are perpetually stagnant, and of course, some decline. Most just grow or not randomly, often without perceptible rhyme or reason other than an aggressive partner or two. It's easy to credit or blame one thing or another ' the economy, lack of marketing effort, even luck. But the decline or growth of any practice is never more than one or two things. It's really a combination of things, and sometimes all of the following dozen.

9 WAYS TO TURN YOUR ATTORNEY MARKETING PRESENTATIONS INTO LEAD GENERATING MACHINES! Are you getting the most out of legal presentations? Presentations, speeches, programs and seminars provide firms with an unparalleled opportunity to market the firm's services directly to your target audience in a cost-effective, high ROI manner. But how can you be sure your're squeezing every ounce of value out of these events? In our newest white paper, "9 Ways to Turn Your Attorney Marketing Presentations into…

Marketers understand that conducting seminars, presentations and client pitches are key to gaining clients. Here's how to deliver a dynamic presentation.

Never in the history of The MLF 50 has there been a year like this. The first thing you will note about this year's list is that there is a tie for the number-one firm.

What are the implications of having child pornography on the premises? In businesses, child pornography generally is discovered by IT personnel. Or, if a corporation undergoes an unrelated internal investigation in which all computers, hard drives, e-mail servers, etc. are frozen and searched for responsive material, such a search can to lead to the discovery of child pornography stored on the corporation's server or on an individual's hard drive. What can/must/should be done as a result?

One of the virtues of e-commerce has always been its low barrier to entry. For little investment of time or money, anyone can set up shop online, whether selling advice or widgets. But can something so easily accomplished really be a business? Will an entrepreneur run something out of her spare bedroom the same way as if she had venture capitalists peering over her shoulders, demanding a business plan, financial statements, budgets, marketing plans and everything that a bricks-and-mortar retailer has (except the expense of leasing space)? If not, she may treat it as just another hobby, something to handle in her free time.

President Obama signed into law the Small Business Jobs and Credit Act (SBJC) of 2010 on Sept. 27. More than $12 billion in tax incentives and relief provisions that are contained in the Act will directly or indirectly affect law firms, partners, their staffs and their clients.

There are good reasons to believe that social media represents the next frontier in effective legal marketing, and many competitors have already hit the ground running. What do you need to know?