Features

Client Development During the Pandemic
The new normal under the plague has put pressure on law firms to simply operate, as well as thrive. However, law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business. Now is the time to use a personal touch and double down on digital marketing.
Features

Voice of the Client: Hearing the Voice of the Client
For the last decade, law firms have been touting that they are client-centered. While we generally agree that is the case, we also believe that there are still untapped opportunities to bring the "voice of the client" to additional aspects of the firm and improve the overall client experience.
Features

COVID-19: Threats Abound: How to Protect Your Remote Workforce
If there's an upside to this unsettling period, it's that the same cloud that irrevocably changed the way companies do business in recent years will now help them navigate through this pandemic. By enabling remote work in response to this crisis, companies will emerge nimbler, more technologically sound and more productive.
Features

Competitive Intelligence: "Dear Marketing & Business Development Professional …"
Letters from librarians on value and opportunities to work together to support firm goals.
Features

Adopting COVID-19 Cuts, Law Firms Balance Image and Economics
Firms Are Applying Communications Lessons from the Great Recession As They Deliver Bad News During the Coronavirus Pandemic. Many firms have appeared in recent weeks to be signaling compassion, embracing (relative) transparency and sharing sacrifices across lawyers and staff. That can help make even painful cuts less harmful for a firm's internal morale and outside reputation.
Features

Adopting COVID-19 Cuts, Law Firms Balance Image and Economics
Firms Are Applying Communications Lessons from the Great Recession As They Deliver Bad News During the Coronavirus Pandemic. As firms echo their response to the COVID-19 crisis, they are also showing they learned from the experiences of a decade ago, including the negative effects of delivering cuts unevenly, clumsily or with unnecessary secrecy.
Features

COVID 19: Selling in Times of Uncertainty
The natural instinct during times of chaos is to move into a place of scarcity. The single best gift you can offer clients is courage and confidence about the path forward.
Features

How to Make Working from Home, Work for You
In the legal industry it is time for a paradigm shift. Many firms have struggled with allowing people to work from home for a myriad of reasons. At this point, we have no choice. To help you get off on the right foot, the following are some best practices as we move forward into this new working environment.
Features

Make It Stick: Eight Strategies to Make Your Business Development Training More Effective
One factor in the slack of demand for law firms that is not being talked about is the state of the business development training and coaching that firms use to build their business development capabilities in the firm.
Features

Linking Partner Pay to Strategic Firm Objectives
In general law firms have been slower to adopt pay for performance systems. What law firms need now, and this article describes, is an approach to partner compensation that closely links a partners pay to their ability to contribute to the achievement of the firm's strategic objectives.
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