As marketing executives, we know our firms ought to be doing video marketing. We understand that video allows us to connect with audiences in ways that the written word never will. If your firm has not yet joined the video marketing revolution, there is still plenty of room on the bandwagon. In fact, many of the country's largest firms still have no online video presence. It's time to take advantage of this increasingly essential marketing tool.
Some key takeaways and hot topics that should be on the radar of lawyers from the Legal Marketing Association's Legal Marketing Technology Conference in Chicago.
Editor-in-Chief Kimberly Rice shares some thoughts on the direction of legal services in the U.S., and the role as strategically-minded legal marketing executives who strive to help shape the success of their lawyer clients to think outside their comfort zones of hourly billing and high compensation packages.
When your target audience has an opportunity to connect with the thoughts and expertise of a team member, there's a stronger bond of trust than if that same audience were reading a press release. Here's how to make that happen.
With the new year upon us, law firms have just been through the typical year-end crush of collections, budgeting, compensation decisions and more. The authors recently took a look at 2017's hottest trends, and explored what we could expect from them in 2018.
Better Yet: 'Personal Strategic Plans'
If law firm partners thought of themselves as their own small business and not just a member of their firm, they would embrace the idea of creating a personal strategic vision. No need to hire a consultant; it just takes thought and time to memorialize it.
Are your lawyers marketing more and receiving less in return? The solution is two-fold: they need to improve their in-person and online marketing.
Trade publications deliver industry-specific news with tremendous value to their readers. Your firm's attorneys are poised to deliver powerful and actionable insights to these target audiences. These practical pointers in industry publications go directly to readers who eagerly await market-tested solutions.
A Different Perspective
Here are five ideas that lawyers can learn from the military. They just might work for you and your firm.
How to determine whether a performance discrepancy is serious enough to warrant action, and how training solutions should then be explored.
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