OK, somebody talked to the press, and leaked information that shouldn't have been leaked. That's three problems, not one. Primary, of course, is how we control the damage caused by the leak. Then we worry about who did it.
April 15, 2013Bruce Marcus
Professional survey and market research companies are generally pretty good. They use sophisticated modeling techniques and computerized formulae to tell us (with a margin of error of four or five points either way) who's going to win the next election and how high skirts are going to be next year. Highly scientific stuff ' but, unfortunately not always right. Which is why you have to take those surveys with a grain of salt.
January 31, 2013Bruce W. MarcusEvery so often, in a particular area of a professional practice, somebody gets the bright idea to give samples ' to give a half hour of free advice as a way to entice a prospective client to ask for more. Two questions arise. Is it ethical? Is it good marketing?
November 01, 2012Bruce W. MarcusAt last, the perfect law firm ad campaign. Well, pretty much perfect. Ogletree Deakins, a 39-office, Atlanta-based law firm has been running an ad campaign that embodies every principle of good law firm advertising.
September 04, 2012Bruce W. MarcusBig companies, including law firms, sometimes go into bankruptcy. It happens a lot. But when it's a major law firm, like Dewey LeBoeuf, the reasons for its demise can give us some clues about the future of all law firms.
August 08, 2012Bruce W. MarcusThe most corrosive concept in marketing is conventional wisdom. Why?
August 06, 2012Bruce W. MarcusWhen everybody who holds any kind of a responsible job there is making more money than any of them ever dreamed they would, and when they're in an industry in which every competitor would pay anything to hire them away, how do you motivate people? How do you get them to stay, and to produce at the high levels demanded by high tech companies?
May 07, 2012Bruce MarcusHere's a little secret about professional services marketing. It always comes down to selling the individual clients ' one by one. And it doesn't matter if your firm is the largest or the smallest.
April 03, 2012Bruce W. MarcusThe transition from the past to the future is not yet complete ' and won't be as long as we ignore the competition part of legal marketing and reside in just the mechanics.
February 06, 2012Bruce W. MarcusPublicity, which is a basic purpose of the media release, uses the release as a basic tool. It's not an end in itself, despite the artistry of a good release. Its purpose is to communicate ' an idea, a fact, a product's value or superiority. It should inform, it should be read by a target audience, it should clarify or persuade. And it should get published.
December 13, 2011Bruce W. Marcus