Law Firm Marketing and Business Development

For all the chatter, studies, and disheartening stats we read on where Women in the Law rank in the legal services sector, I say 'phooey'. Yes, the numbers stink; yes, there are real barriers, discrimination, disappointing treatment from law firm leadership, but hey, we are women 'with a capitol W' as the phrase goes.

Though follow up can take many different approaches, the overall non-negotiable component involves any action step which provokes the other party (existing client, prospect, etc.) to want to continue contact with you.

One of the interminable bumps lawyers experience in their efforts to cultivate new clients and business is in following up with their new contacts, growing network and even their best clients. We examine how to introduce and tweak a follow-up plan. Read on to see what I mean.

Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the 'sin' of omission - - the failure to follow up.

Many lawyers generally know what they need to do to grow their practice (foster business relationships) but they need to tweak the execution and the follow up steps which are imperative to growing a client roster.

For all the chatter, studies, and disheartening stats we read on where Women in the Law rank in the legal services sector, I say 'pooie'. Yes, the numbers…

To avoid random acts of marketing and senseless spending, law firms, large and small, should develop and implement a solid marketing plan and budget as essential business planning tools -- a map to assure they arrive at their desired destination of profitable clients and a healthy practice.

To avoid random acts of marketing and senseless spending, law firms, large and small, should develop and implement a solid marketing plan and budget as essential business planning tools -- a map to assure they arrive at their desired destination of profitable clients and a healthy practice.