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Media & Communications: PR and Marketing — Like PB&J
Elizabeth Lampert
<b><i>Why They Are Different but Must Work Together</b></i><p>In today's environment, any divide between marketing and communication can diminish even the most benevolent marketing and PR efforts. The intersection between them can reveal a pot of gold of useful insights into how we should “manage” all of our legal marketing strategic efforts.
Features
Reminders for Successful, and Enjoyable, Holiday Networking
Kimberly Rice
Each year, we receive inquiries on how to socialize with friends and family while being mindful of networking opportunities. Follow these steps below to initiate discussions with friends or social acquaintances — without seeming awkward or risking personal relationships.
Features
Voice of the Client: Put Your Best Foot Forward in the New Year — Revaluating Content Strategy
Jen Betterncourt
While reputation goes a long way in attracting new clients, having a solid content strategy is a critical component of the legal sales cycle at all turns, including retaining the clients you have.
Features
Unmasking the Impostor Syndrome
Cynthia Sharp
Many talented lawyers shortchange themselves and their law firms by failing to implement a strategic business development plan. Some claim that they don't have time to market while others lament that marketing doesn't work — for them. While these and a variety of other excuses are common, it may be productive to dig a little deeper to determine whether other factors are at play.
Features
Competitive Intelligence: Become More Relevant – Meet Your Clients' Needs Every Time
Patricia Ellard
Becoming and staying relevant is a process. It is not static but always evolving. Your clients change, their needs and requests change, you change, and, throughout these experiences, you learn steps to implement and how to implement them in given situations.
Features
Media & Communication: 3 Ways to Drive Higher ROI from Press Releases
Nicholas Gaffney
In an age where law firms can quickly disseminate news to target audiences via multiple social media platforms as well as their own websites, is it finally time to put the press release out to pasture? The press release is a valuable PR tool that deserves to live on. Executed correctly, the benefits outweigh the cost.
Features
Active Listening Wins Clients
Kimberly Rice
All too often, we read studies, which report clients' pet peeve with their services providers whom do not listening to them. Or, cited another way, clients…
Features
Legal Tech: Stop, Collaborate and Listen -- Collaboration Tools Are a Brand New Invention
Michele C.S. Lange
Today's workplaces require tools that enhance employee productivity and provide the flexibility to never miss a critical business opportunity. Organizations in other industries have already experienced the benefits of enterprise collaboration, and now this technology is making its way into the legal sector. The rise of enterprise collaboration is redefining the modern law firm and legal department.
Features
Only 30% of Workday Is Spent on Billable Hours, Report Says
Brenda Sapino Jeffreys
U.S. lawyers are still spending too little of their workday on billable hours, a year after an eye-opening report found lawyers devoted only 29% — 2.3 hours — of each eight-hour workday to billable hours.
Features
Valuation Implications of the Tax Cuts and Jobs Act of 2017
Ronald L. Seigneur
This article focuses on the impact of tax reform on C corporations and looks at the significant and complex changes to pass through entities.
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