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When your target audience has an opportunity to connect with the thoughts and expertise of a team member, there's a stronger bond of trust than if that same audience were reading a press release. Here's how to make that happen.
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With the new year upon us, law firms have just been through the typical year-end crush of collections, budgeting, compensation decisions and more. The authors recently took a look at 2017's hottest trends, and explored what we could expect from them in 2018.
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<b><i>Better Yet: 'Personal Strategic Plans'</i></b><p> If law firm partners thought of themselves as their own small business and not just a member of their firm, they would embrace the idea of creating a personal strategic vision. No need to hire a consultant; it just takes thought and time to memorialize it.
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Are your lawyers marketing more and receiving less in return? The solution is two-fold: they need to improve their in-person and online marketing.
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Trade publications deliver industry-specific news with tremendous value to their readers. Your firm's attorneys are poised to deliver powerful and actionable insights to these target audiences. These practical pointers in industry publications go directly to readers who eagerly await market-tested solutions.
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<b><i>A Different Perspective </b></i> <p>Here are five ideas that lawyers can learn from the military. They just might work for you and your firm.
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How to determine whether a performance discrepancy is serious enough to warrant action, and how training solutions should then be explored.
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Though traditionally considered laggards when adopting new technology, law firms have recently started to explore new tricks to fortify performance across their organizations. While this evolution is critical to a firm's survival, it's important that firm administrators understand that substantive improvements are only possible through multi-directional change.
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The author discusses how acronyms (and some initialisms) can help you become a better communicator.
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Although the current news cycle is a barrage of negative situations, the silver lining is that they offer law firms a wealth of teachable moments about the importance of preparing for and responding to a crisis situation.
