Features
The Business Intelligence to Competitive Intelligence Continuum
Not too many years ago, good decisions made by smart lawyers were sufficient. Law firms were raising their fees substantially every year and attorney incomes were soaring. Now, corporate buyers are largely calling the shots, and excellent decision-making by law firm leaders is required as firms work to maintain their profitability.
Features
<b><I>Leadership:</I></b> How Do You Measure Up?
Whether a firm has poor leaders, leaders with no vision, leaders who micro-manage or leaders who are downright dysfunctional, somewhere in the firm there is an opportunity to help a leader or a group of leaders to become more effective.
Features
Professional Development: BD Is Not Just for Lawyers and Legal Marketers Anymore
Marketing and business development in law firms is no longer the exclusive domain of marketing and business development executives. Many more executives are pursuing revenue in one form or another, and those dedicated to the function should welcome this development rather than feel threatened by it.
Features
Motivating Attorneys to Establish Firm Objectives
<b><I>Part One of a Two-Part Article</I></b><p>The two major challenges now facing lawyer management in many mid-size firms are: 1) how to motivate the non-entrepreneurial attorneys to achieve and to perform; and 2) how to retain the "over-achiever" attorneys so they will remain with the firm.
Features
State of the Industry: E-Discovery and Cybersecurity
<b><i>The Future State of the E-Discovery Job Market Will Be Cloud and Contract Staffing</b></i><p><b><i>Part Three of a Three-Part Article</b></i><p>If the history of e-discovery is the future of cybersecurity, then what should one expect for the future of e-discovery? How long will the current period of consolidation continue? What will be the next chapter in e-discovery's never-ending reinvention? How closely will the next 10 years of cybersecurity job trends mirror e-discovery's past?
Features
Gain Without Pain: How to Maximize Marketing Vendor Relationships
If you are currently working with marketing vendors or are in the process of retaining one in the areas of branding/advertising, public relations, business development, social media, blogs, website/graphic design, SEO, events or any number of other functions, it is critical you understand how to maximize this invaluable resource.
Features
<b><I>Marketing Tech</I></b>: Using LinkedIn As a Powerful Business Development Tool
While many legal professionals have joined LinkedIn, few use it to its maximum benefit. In this article, the authors provides some tips that will help lawyers transform LinkedIn into the powerful business networking tool it was built to be.
Features
<b><I>Media & Communications</I></b>: How to Network with Reporters and Potential Referral Sources at an Industry Conference
Here is how to effectively network with the reporters who will be serving as moderators at an industry group conference, as well as the panelists and leaders of the industry membership organization sponsoring the programs.
Features
Personal Branding for Business Development
Which approach to business development — the old-fashioned personal touch or the electronically connected — is more effective at capturing the attention and legal business of potential clients? The answer is both.
Features
<b><i>Law Firm CI:</i></b> More Data, Less Action?
<b><I>How to Close the 'Knowing-Doing Gap'</I></b><p>While many lawyers have well-honed analytical capabilities, these capabilities are most frequently used to interpret law — <I>e.g.</I>, how a particular fact fits into the context of a precedent, statute or contract term — rather than to drive a business forward. Here are five tips to help solve the problem.
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