LJN Newsletters

A Generative AI Primer for Law Firm Marketers ChatGPT can provide a new channel for client engagement and interaction, which can help improve the client experience and drive client acquisition. It also has its pros and cons.

An integrated communication strategy can increase the effectiveness of an organization's communication efforts by enabling targeted messaging, maintaining brand consistency, leveraging multiple channels, measuring results and responding effectively to crises.

While General Counsel are becoming involved in more areas of the business, especially as a result of COVID, their core responsibility remains enterprise risk. The conversation at a recent general counsel panel at the Southern California Marketing Partners Forum examined the evolution of the Chief Legal Officer and General Counsel roles, especially in light of increasingly lean staffs and support and the ways in which outside counsel may be well-positioned to help bring more resources, more support, and more collaboration to the relationship.

It's not your grandmother's legal marketing department. It's not even your mother's. For a marketer focused on media relations, the journalistic landscape is very different now and it affects the practice of media relations. For just as legal marketing departments have been growing, newsrooms have been shrinking. So what's a lawyer and her PR guy to do?

People refer business to those they like and trust, and both are equally important. Someone may believe we are the best at what we do, but if they don't really like us, they are not going to refer business to us. So, how do we begin to inspire trust and confidence in the first meeting?

Part One of a Two-Part Article Corporate legal departments are increasingly receiving requests from business clients to use ChatGPT or similar AI-powered tools in their operations. These requests can be urgent, with business clients demanding enablement from legal. This article is in two parts: Part One briefly details what "generative AI" tools like ChatGPT are and provides an overview of key legal and IP considerations, including by looking forward to upcoming AI-specific legislation in the EU and the U.S.

The United States Copyright Office recently issued a letter ruling on the copyrightability of Kristina Kashtanova's comic book-like work, Zarya of the Dawn. The Kashtanova ruling indicates that the Copyright Office's determination of copyrightability of works involving use of AI will rely on whether the author is able to control and foresee with some measure of predictability the output of the authorial process

Companies involved in 3D printing must be cognizant of the patent rights obtained by their competitors in this space and must be proactive in identifying and securing their own patent rights to effectively compete in this continually developing field.