Law firms often think of brand messaging as the language on the current website or in the latest pitch deck. Prospective clients, recruits, journalists, search engines and AI systems don’t see such neat boundaries. They see what’s available. Your newest message is always competing with your oldest accessible content.
The work a law firm does to understand its AI exposure, readiness, and strategic opportunities should not remain an internal exercise. It can — and should — inform how the firm competes, governs and differentiates itself, and plans for the future. As it happens, clients really do care about those things.
Law firms are racing for position in the new world of answer engine optimization (AEO) and AI-generated search. One of the most important tools in that race is something many law firm marketers may not have heard of: schema. Schema is standardized code added to a website to help search engines and AI systems understand what the information on a page means and how it relates to information elsewhere on the site.
A federal appeals court said Jack Daniel’s can’t stop the maker of the “Bad Spaniels” dog toy from selling the bottle-shaped parody, ruling the whiskey maker failed to show the toy was likely to tarnish its famous trademarks.
The Supreme Court recently granted certiorari in RiseandShine Corp. v. PepsiCo, Inc., a trademark dispute that presents a question with potentially significant implications for trademark litigation: whether a trademark’s inherent strength is a question of fact for a jury or a question of law for a court.
Sampling portions of preexisting songs and sound recordings in new works became common in the 1980s, with the rise of hip-hop music and the widespread availability of digital sampling technology. This article examines several 2026 court decisions involving music sampling disputes.
Agentic AI introduces risks that are novel and complex, but the most effective response is a familiar one. Zero Trust answers the problem of when an AI agent misfires on its own by constraining what an agent can do rather than betting on how it will behave.
Aldi’s shoppers know exactly what they are buying. Mondelez v. Aldi will test whether trademark law can see, and price, what a package borrows.
A look at moves among attorneys, law firms, companies and other players in entertainment law.
The central question is no longer simply whether sports data can be collected and monetized. It is whether the organization understands what it is collecting, why it is collecting it, who can use it, how long it will be retained, and what legal obligations may be triggered when the data is disclosed, combined, commercialized or repurposed.
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