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We found 6,445 results for "Marketing the Law Firm"...

The End of Google Page One: How AI Is Transforming the Buyer Journey
August 31, 2025
For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one rankings, and legal technology companies poured budget into paid search ads because visibility at the top of the results meant visibility in the pipeline. But that era is ending.
How AI Is Transforming the Buyer Journey: The End of Google, Part One
August 31, 2025
The end of Google page one is not the end of discovery. It is the beginning of a new discovery model — one where the winners are those who align with how buyers actually search, learn, and decide in the age of AI.
IP News
August 31, 2025
Federal Circuit: Board Erred in Finding No Likelihood of Confusion Between KIST and SUNKIST MarksFederal Circuit: No Jurisdiction Where Petitioner Offers a Non-Patent Law Related Ground for Relief
AI and the Fair Use Defense: Lessons from Two Recent Summary Judgment Rulings
August 31, 2025
Two judges in the Northern District of California recently issued groundbreaking summary judgment rulings regarding whether an artificial intelligence company’s scraping and ingestion of copyrighted works to train its LLMs qualified as fair use. Both decisions carry potentially seismic importance for AI companies and intellectual property litigators.
From Courtroom to Cocktail Hour: 20 Etiquette Rules for Today’s Lawyer
August 31, 2025
In the practice of law, technical expertise is expected; what often distinguishes an attorney in the eyes of clients and colleagues is professional presence. Etiquette — the way we conduct ourselves in daily interactions — can be a decisive factor in building trust, strengthening client relationships, and representing the firm with distinction.
Second Circuit Panels Diverge on Applying Supreme Court’s Narrowing of Fraud Statutes
August 31, 2025
Two recent U.S. Court of Appeals for the Second Circuit decisions illustrate lower courts’ differing approaches to the U.S. Supreme Court’s running rebuke of overly expansive interpretations of the mail and wire fraud statutes.
New York City’s FARE Act In Court: Whether It’s “Fair” Is Still Under Review
August 31, 2025
In late 2024, the City Council upended the New York City rental markets when it passed the Fairness in Apartment Rental Expenses (FARE) Act , which, in part, prevents a real estate broker who “publishes” a real estate listing or who enters into a listing agreement with a landlord from seeking payment of their brokerage fee from the prospective tenant. The real estate industry argued that the law is unconstitutional and preempted by state statute. On June 10, 2025, REBNY v. City of New York allowed the Act to take effect on June 11, 2025. This article analyzes the district court’s decision, its impact, and what happens next.
SEC’s Cybersecurity Unit to Focus on ‘AI Washing’
August 31, 2025
The SEC recently created the Cybersecurity & Emerging Technologies Unit, which is responsible for rooting out fraud schemes related to AI, including fake social media sites, and blockchain and crypto fraud. As a result, SEC whistleblowers will have an opportunity to play a key role in providing the SEC original information leading to investigations and prosecutions of AI cases, commonly known as “AI washing.”
Availability of Specific Performance In Commercial Real Estate
August 31, 2025
Most contracts dealing with the sale and purchase of commercial real estate provide the purchaser with two primary remedies if the seller defaults, one of which is the right to seek specific performance of the seller’s obligations under the contract. This article explores some situations where specific performance may be available, as well as certain requirements that must be satisfied in order to obtain an order of specific performance.
United Arab Emirates Is Launching a Specialized Bankruptcy Court to Streamline Insolvency Cases
August 31, 2025
The United Arab Emirates is launching a specialized federal bankruptcy court to streamline insolvency cases, a step that could increase investor confidence, reduce cross-emirate confusion, and create opportunities for legal and financial professionals.

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