WHY BAD THINGS SOMETIMES HAPPEN TO GOOD MARKETERS <i>And What To Do About It</i>
April 30, 2010
It happens sometimes. A clever ad falls flat. A marketing program that would get an 'A' in most MBA programs produces yawns for a law firm. A direct mail letter to a well-thought out target audience lands with the thud of huge silence. Why?
Adult Uses: Adequate Alternative Sites
April 29, 2010
When municipalities enact zoning ordinances that restrict the location of adult uses, they must take care to assure that adequate alternative sites remain available.
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