Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,382 results for "Marketing the Law Firm"...

Sales Speak: Maximize Your Chambers (and other) Rankings
March 01, 2019
While ranking directories are rarely the only tools used to find a firm or lawyer, in-house counsel and CEOs often turn to them as informative research sources. For these reasons alone, preparing materials and references for submission, even though time-consuming, may make sense under the right circumstances.
Five Keys to Successfully Transitioning Clients Across Generations
March 01, 2019
<b><i>Strengthening Cultural Expectations Is Key</b></i><p>Client relationship succession planning is a top concern among law firm leaders. Firms of all stripes frequently develop goals in their strategic plans to facilitate more effective client relationship transitions. However, there is room for many firms to take a more formal and proactive approach to effectively transition client relationships across generations.
Farewell, For Now: I'm Cheering You On!
March 01, 2019
In nearly 30 years as a legal marketing professional, I have seen firsthand so many changes and developments in law firms' perception and treatment of business development and marketing as a business practice. Here are a few takeaways that I trust will be uplifting as you continue to pave your professional journey in legal marketing.
2019 Trends Overview: Compliance, Privacy and Security Family Tree
February 01, 2019
In 2019, regulations and laws will continue to define how businesses collect and use consumer data, and their obligations to protect this data from misuse, theft or exposure to unauthorized parties.
Sales Speak: The Reason Companies Aren't Buying Is How Lawyers Are Selling
February 01, 2019
Conventional business development methods ignore an important part of the legal services selling process: the legal services buying process.
Voice of the Client: So Important, It Comes First
February 01, 2019
It is vital to have effective marketing and communications, but if legal and business professionals don't listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.
Digital Dive: How to Create (at least) Nine Pieces of Content in One Hour
February 01, 2019
In just one hour, would it be valuable to have at least nine pieces of content that your lawyer clients may use on your website and on social media?
Planning for the Crisis That Will Strike Your Law Firm
February 01, 2019
Reputation is everything. It only takes one misstep to cause irreparable damage to a law firm and its attorneys. As we get into 2019, it is imperative for law firms to plan for the effective management of myriad incidents that may have an adverse impact on the business of law and the reputation of the firm.
Development
February 01, 2019
Zoning Board Bound By Prior Determination<br>Planning Board Had Rational Basis to Require Church to Record an Easement<br>Special Permit Denial Overturned<br>Restrictive Zoning Ordinance Sustained Against Multiple Challenges
L.A. Sees Many Moves Among Entertainment Law Firms
February 01, 2019
Entertainment practices with well-known clients are in high demand in the Los Angeles legal market, leading to a spate of lateral hires among American Lawyer 200 firms in the latter part of 2018.

MOST POPULAR STORIES

  • Internet Goods and Product Liability
    The Internet's value arises in part from its ability to provide images, data and content quickly and at little cost. This ability results from the fact that Internet products — whether they be images, data or content — are each reduced to a digital format. Sharing products that have been so reduced may result in product liability.
    Read More ›
  • Understanding the Potential Pitfalls Arising From Participation in Standards Bodies
    Chances are that if your company is involved in research and development of new technology there is a standards setting organization exploring the potential standardization of such technology. While there are clear benefits to participation in standards organizations &mdash; keeping abreast of industry developments, targeting product development toward standard compliant products, steering research and intellectual property protection into potential areas of future standardization &mdash; such participation does not come without certain risks. Whether you are in-house counsel or outside counsel, you may be called upon to advise participants in standard-setting bodies about intellectual property issues or to participate yourself. You may also be asked to review patent policy of the standard-setting body that sets forth the disclosure and notification requirements with respect to patents for that organization. Here are some potential patent pitfalls that can catch the unwary off-guard.
    Read More ›