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We found 6,382 results for "Marketing the Law Firm"...

'Potential Client' Conflict Issues: Six Tips for Avoiding Them<br><b><i><font size="-1">Part Three of a Three-Part Article</font></b></i>
February 01, 2017
Problems can arise for attorneys and their clients when a lawyer consults with a third party but ultimately is not retained. As the author discussed in Parts One and Two of this article, communication with such a potential client might disqualify the lawyer from representing his or her current client. Following are his six tips for avoiding this problem.
<i>Forest Capital</i><br><i><font size="-1">Is It a Case of UCC Article 8 Versus 9?</i></font>
February 01, 2017
Institutions that maintain and manage securities accounts for businesses and other customers perform a critical function for the securities and lending…
Optimizing Your Legal Career<br><i><font size="-1">The Role of Professional Recruiters</font></i>
February 01, 2017
Ongoing, active management of your legal career is essential. As such, every successful law firm partner should develop a long-term exclusive relationship with a top-notch, knowledgeable recruiter.
Will the CT Supreme Court Reinvent Design Defect Law?<br><font size="-1"><b><i>Part One of a Two-Part Article</b></i></font>
February 01, 2017
Despite the long-standing principle in Connecticut that product liability law is premised on strict liability, the state's Supreme Court is now considering whether it should abandon its strict product liability premise for design defect claims, and replace it with section 2(b) of the Restatement (Third) of Torts.
Accidental Franchises<br><i><font size="-1">When Licensing Deals Take a Surprising and Unwanted Turn</i></font>
February 01, 2017
There is no universal definition of a franchise; a franchise in one state may not be a franchise in another and a relationship that constitutes a franchise under federal law may not meet a state law definition of a franchise, or vice-versa. As a result of this confusing statutory patchwork, the creation of accidental franchises is a common, albeit unwelcome, occurrence.
Social Media Scene: How to Transform Your Rainmakers Into Social Media Rock Stars
February 01, 2017
How to transform your rainmakers into “social media rock stars.”
<i>Media & Communication</i><br>Top 10 Lessons From the Rise of 'Fake News'
February 01, 2017
The serious implications of “fake news,” and how to protect your firm.
Monitoring for Recovering Lost Revenue<br><font size="-1"><i>Pricing Groups Can Be a Good Starting Point</i></font>
February 01, 2017
Most firms are building pricing groups as the place to start addressing this pain. This is certainly a good starting point, but if your firm is pricing and not monitoring, you've actually got a problem.
How to Make 2017 a Game Changer
January 01, 2017
How will you help make 2017 a different kind of year for your lawyer clients? More prosperous?
10 Things That Should Be on Every CMO's Radar in 2017
January 01, 2017
The legal profession, marketing technology and clients' buying and retention habits are changing dramatically. Law firm marketing leaders need to think differently about lead generation, big data, project delivery and leadership.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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