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We found 6,401 results for "Marketing the Law Firm"...

The End of Google: How AI Is Transforming the Buyer Journey
August 31, 2025
The firms and vendors who adapt will stop chasing page-one rankings and start competing for something more powerful: inclusion in the generative responses that shape buyer perceptions and decisions. That is the new measure of influence in a self-service world.
From Relationships to Revenue: What Law Firms Can Learn from Saul Ewing’s Business Development Leaders
August 31, 2025
The firms that succeed in business development don’t just rely on a handful of rainmakers. Instead, they build systems, mindsets, and cultures that support relationship-driven growth at scale. To illustrate what this looks like in action, I sat down with three professionals who live and breathe it every day.
Stop Piloting: Smarter Paths to Generative AI in Law Firms
August 31, 2025
Generative AI is here to stay. The firms that succeed will not be those running the most pilots, but those that build deliberate strategies, align leadership, and embed AI into the way work gets done.
Beyond Press Releases: Why Legal PR Must Evolve In the Age of AI
August 31, 2025
In today’s legal marketplace, AI-powered algorithms have become the new gatekeepers of visibility and credibility. As these algorithms scan, validate and surface expertise, the traditional legal PR playbook, centered on press releases announcing lateral hires, client wins or firm milestones, is losing impact. Success now depends on understanding how AI evaluates expertise through third-party endorsement and on adapting PR strategies accordingly.
Firm Leaders: You Are the Sum of Your Parts
August 31, 2025
Large law firms rode a strong 2024 on the back of broad demand and aggressive rate growth — but the model is wobbling. Expense pressure is up, realization risk is real, and AI is reshaping how clients assess value. Firms that treat their legal and client experience as structured data (and not as anecdotal story sharing at meetings) will plan faster, pitch smarter, cross-sell wider, bill more, and protect margins when market tailwinds fade.
Law Firm Leasing Grows In First Half of 2025; Highest Square Footage Since 2018
August 31, 2025
Law firm leasing grew significantly during the first half of 2025, posting the highest square footage total since 2018, according to a recent Savills report.
The End of Google Page One: How AI Is Transforming the Buyer Journey
August 31, 2025
For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one rankings, and legal technology companies poured budget into paid search ads because visibility at the top of the results meant visibility in the pipeline. But that era is ending.
How AI Is Transforming the Buyer Journey: The End of Google, Part One
August 31, 2025
The end of Google page one is not the end of discovery. It is the beginning of a new discovery model — one where the winners are those who align with how buyers actually search, learn, and decide in the age of AI.
IP News
August 31, 2025
Federal Circuit: Board Erred in Finding No Likelihood of Confusion Between KIST and SUNKIST MarksFederal Circuit: No Jurisdiction Where Petitioner Offers a Non-Patent Law Related Ground for Relief
From Courtroom to Cocktail Hour: 20 Etiquette Rules for Today’s Lawyer
August 31, 2025
In the practice of law, technical expertise is expected; what often distinguishes an attorney in the eyes of clients and colleagues is professional presence. Etiquette — the way we conduct ourselves in daily interactions — can be a decisive factor in building trust, strengthening client relationships, and representing the firm with distinction.

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