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We found 6,352 results for "Marketing the Law Firm"...

Driving Innovation in a Dynamically Changing Legal Market
March 01, 2022
A series of interviews with large law firm partners around the world to better understand how they are leveraging technology to drive innovation and transformation in their practices.
Diversity & Technology: Training Your AI to Be More Inclusive
March 01, 2022
AI is maturing and creating countless new opportunities to help people live better lives at home and work. As the technology evolves, it is essential that it does so inclusively, equally recognizing and serving all individuals who make up the world's population.
Aligning with Client Expectations: Is Your Firm Walking the Walk In 2022?
March 01, 2022
The adage is true: Actions speak louder than words, and active participation and engagement are critical for fostering real change. Your clients demand it, your competitors are doing it, and your attorneys and staff want it. This is how we will be measured.
DEI As a Competitive Advantage
March 01, 2022
An example of how understanding another person's life experience impacts how a practicing attorney can be a more effective advocate for their client.
General Counsel Perspectives on Law Firm Marketing In 2022
March 01, 2022
Do you know what GC's want when it comes to evaluating law firms? Have you asked general counsel for their perspective on law firm marketing? If so, are you incorporating this feedback into your firm's marketing and business development efforts?
Will the Lateral's Clients Move?
March 01, 2022
The promise of new client relationships is driving the vast majority of lateral partner movement today. Is there a way to accurately project which clients of the candidate will move?
Tips for Building Authentic Referral Relationships
March 01, 2022
While many attorneys know referral partners are an integral piece of their career, they don't take the time to build authentic referral relationships. To their current and future detriment, they don't make quality referral relationships a priority.
10 Ways to Optimize Your Virtual Presentation or Webinar
March 01, 2022
Even when the pandemic subsides, working from home will be remain a constant (at least part of the time) for many lawyers, clients, referral sources, and many others. So, we should continue to work on optimizing our virtual presentation and webinar skills.
Ensure Financial Health Ahead of an Economic Downturn
March 01, 2022
Proper planning is key to ensuring a company's financial health when facing an economic downturn. Although companies will come into such planning with different levels of financial health, the same considerations can be helpful in determining the best path forward.
Opportunities and Best Practices for Lenders In Financing Distressed Business Acquisitions
March 01, 2022
As distressed M&A activity inevitably heats up, strategic buyers and equity sponsors that have sat on the sideline for an extended period of time will likely have expanding interest in purchasing viable, but over-leveraged, businesses that are being sold out of bankruptcy.

MOST POPULAR STORIES

  • Meet the Lawyer Working on Inclusion Rider Language
    At the Oscars in March, Best Actress winner Frances McDormand made “inclusion rider” go viral. But Kalpana Kotagal, a partner at Cohen Milstein Sellers & Toll had already worked for months to write the language for such provisions. Kotagal was developing legal language for contract provisions that Hollywood's elite could use to require studios and other partners to employ diverse workers on set.
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  • Disconnect Between In-House and Outside Counsel
    'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.
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