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We found 6,382 results for "Marketing the Law Firm"...

Hallmarks of Highly Successful Coaching Programs
May 01, 2022
How well does your attorney coaching program stack up? Here are six pillars to self-assess whether your informal or formal business development coaching and training programs are working.
New Workplace Strategies for Commercial Real Estate Companies
May 01, 2022
Almost every company is rethinking workplace strategy in the wake of the pandemic — and commercial real estate companies, which are office users in their…
New Approaches to Outsourced Labor
May 01, 2022
Employees are the lifeblood of an organization. Companies, including law firms, are rightfully attempting to navigate what the past two years have meant to the labor force and make sense of the changes to the landscape so that they can successfully manage their businesses. Included in this mix are outsourcing service providers.
Trademark Coexistence May Become a Necessity As Market for Trademarks Grows
May 01, 2022
Trademark publication can be an anxious part of the application process, with fear of aggressive opposition and costly proceedings looming in the background. But many oppositions, whether they are only threatened or actually filed, afford the applicant a discussion with the opposer that can ultimately be helpful in nonobvious ways.
Reframing 101: How to Use 'Yes' and 'No' for Negotiation Breakthroughs
May 01, 2022
When you're negotiating, being able to reframe — to change your perspective and approach an issue through a new lens — is critical to getting your needs and wants met.
The Biden Administration's 2023 Budget: Déjà Vu All Over Again
May 01, 2022
The Treasury's Greenbook commenting and explaining budget recommendations for FY 2023 raises warnings of tax increases. But what are the odds Congress passes anything before the midterm elections this November? This article presents a summary of the proposed tax increases and the likelihood of these provisions being enacted into law.
Rebranding Your Law Firm? Read This First
May 01, 2022
If your firm is making substantive changes, a rebrand helps to communicate that internally and externally.
7 Post-Pandemic Commercial Property Tax Tips
May 01, 2022
As post-pandemic market values fluctuate due to higher prices, property owners need to adopt strategies to keep their assessed property values down. As we emerge from COVID-19 here are seven key considerations to minimize property tax assessments even as prices increase.
Thinking About PR In Law Firm Responses to the War In Ukraine
April 01, 2022
The Russian invasion of Ukraine and the ongoing war bring up an interesting conundrum for law firms with business ties to Russia. It also sheds new light on the pattern of law firms (and other corporations) speaking out about social causes and events with significant societal implications. A law firm's actions can have PR implications, particularly when it comes to what is or is not communicated to stakeholders and the media.
It's Time for Post-Pandemic Law Firm Retreats
April 01, 2022
After two years of cancelled, postponed or virtualized versions, in-person retreats are finally back. It's time to refresh ourselves on why and how to run a safe and healthy in-person retreat.

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  • Understanding the Potential Pitfalls Arising From Participation in Standards Bodies
    Chances are that if your company is involved in research and development of new technology there is a standards setting organization exploring the potential standardization of such technology. While there are clear benefits to participation in standards organizations — keeping abreast of industry developments, targeting product development toward standard compliant products, steering research and intellectual property protection into potential areas of future standardization — such participation does not come without certain risks. Whether you are in-house counsel or outside counsel, you may be called upon to advise participants in standard-setting bodies about intellectual property issues or to participate yourself. You may also be asked to review patent policy of the standard-setting body that sets forth the disclosure and notification requirements with respect to patents for that organization. Here are some potential patent pitfalls that can catch the unwary off-guard.
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