Become Allied With Your Clients
February 19, 2013
Become Allied With Your Client - Improving your firm's customer service can do wonders for cementing business relationships and securing future work. Throughout your business relationship, reassessing and upgrading your work will improve customer service and exhibit your dedication to providing tailored professional services. By asking questions periodically and reevaluating the client's needs, you increase client retention rates and possibly win new business.…
ASK FOR BUSINESS
February 04, 2013
ASK FOR BUSINESS When was the last time you asked clients for new business? On the surface, that question may seem a bit silly. After all, asking for business once a company has signed on with your firm may feel a bit redundant. But consider this: asking for more work on a regular basis is a solid client retention tactic that could lead to botton-line dividends. Think business generation and value. If the new project involves work…
Take One Survey'
January 31, 2013
Professional survey and market research companies are generally pretty good. They use sophisticated modeling techniques and computerized formulae to tell us (with a margin of error of four or five points either way) who's going to win the next election and how high skirts are going to be next year. Highly scientific stuff ' but, unfortunately not always right. Which is why you have to take those surveys with a grain of salt.
Pricing Legal Services
January 31, 2013
Beyond the "value-added" components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth. While their roles typically fall short of direct selling to new clients, in recent years marketing executives have been integrally involved in ongoing account management, prospecting, and expansion. They are juxtaposed with the rainmakers — practically joined at the hip in supporting partners as they embark into the legal market battlefield.
Preparing for Reverse Auctions
January 31, 2013
Rather than companies sending out RFPs to a number of law firms, they are now using a "reverse auction" to request quotes from law firms they trust. Here's how it works.
The Accounting Dimensions of Law Firm Financial Impropriety
January 31, 2013
Law firms are at great risk for financial impropriety. Funds can come up missing in any law firm, and the cause can be intentional theft that qualifies as fraud or embezzlement, or an unintentional mistake that shows poor judgment.
IP News
January 31, 2013
Highlights of the latest intellectual property cases from around the country.
Factors in Assessing Statutory Damages for Digital Copyright Infringement
January 31, 2013
A recent federal district court award of $6.6 million in statutory damages to music publishers for the unlicensed use of song lyrics by the website LiveUniverse and its operator was hailed as the first of its type for owners of song lyrics, and thus a significant milestone for content owners in the digital era.
