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Let’s face it — most lawyers and law firms all do the same thing (handle complex legal issues for clients) and a lot of them look the same and sound the same (unfortunately). So, how do you differentiate your firm? There are dozens of ways you can do this — through practice, industry or geographic focus, for example — but one aspect of law firms that is becoming increasingly of interest to clients — and an area that might offer opportunities for differentiation — is law firm commitment to increasing and sustaining diversity.
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Ideas to Generate Business Development and PR Collaboration In Remote and Hybrid Environments
By Ryan King
It’s important for marketing, BD and PR to have a shared understanding of the firm’s brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm’s targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.
Unseen Champions: Hiring for Long-Term Success
By Corey Castillo
In the current talent war, many law firms are hunting for talent with a focus on traditional “industry experience” and prestigious educational backgrounds as familiar criteria in their candidate search process. But what if law firms are missing high value talent — on both the legal and administrative side — that may be right under their nose?
The Difference Between Service and Hospitality
By Anthony Davies
Today, we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.
Why Your Law Firm Should Be Investing In SEO and PPC
By Taylor Tobey
Search engine optimization (SEO) and pay-per-click advertising (PPC) are extremely beneficial digital marketing strategies your law firm can capitalize on. The question you may be asking yourself now is whether you should invest your marketing dollars in SEO, PPC or both.
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