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'Competitive Intelligence:' CI Is Another Tool in Marketing's Arsenal for Practice Group Planning

It's the budgeting and planning time of year. And, if the legal industry literature is anything to go by, strategies are in for law firms. A well-defined and well-communicated strategy provides a tangible way for law firms to identify their strengths and differentiators.

6 minute read April 01, 2018 at 12:09 AM
By
Patricia Ellard
'Competitive Intelligence:' CI Is Another Tool in Marketing's Arsenal for Practice Group Planning

It's the budgeting and planning time of year. And, if the legal industry literature is anything to go by, strategies are in for law firms. A well-defined and well-communicated strategy provides a tangible way for law firms to identify their strengths and differentiators.

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