Consider: a crisis is no longer a question of if, but when.
Before the founding of Facebook in 2004 and Twitter in 2006, news of a crisis situation was distributed by the newswires.
Media & Communications: Advising a Client on Crisis Communications — The Three Rs and Three Fs
If you have not already encouraged your partners to advise their clients of the need to develop a crisis communication plan in advance, and provided some guidance on best practices, do so immediately. As a complement to a well-developed plan, here are two mnemonic approaches to managing communications in a crisis: the three Rs and the three Fs.
By
Janet Falk
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