Law Firm Management

The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…

LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION Hard to believe it's Labor Day weekend already - time to celebrate another passing summer, for the kids to head back to school, and of course, to recognize hard working men and women. For lawyers, focusing on sales and client retention, celebrating your contributions is important - but often overlooked. While you're celebrating Labor Day with family and friends, consider the legal sales benefits of celebrating successes with your clients.…

Who's doing what; who's going where.

An integrated blog added to your online presence is certainly a consideration for any lawyer today looking to market his or her practice and/or firm. There are a handful of reasons why ' and why not ' to launch a blog.

Many smart companies and professional firms are betting that training and coaching the next generation in leadership skills will help them through the recovery period and give them an edge when competitors start building again. Now is the time to focus on generational leadership development.

Online networking is no substitute for face-to-face business development meetings. An online presence will make it easy to contact you, showcase your knowledge, help meet potential clients and generate leads. But the goal of online networking is to meet with a contact in person.

Many marketing professionals with whom the author has spoken have no doubt that quality work, while clearly essential, will not cause a firm to stand out from the competition ' but that quality service will. Is this still true?

Who's doing what; who's going where.