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Features

Mastering the Art of Self-Promotion Image

Mastering the Art of Self-Promotion

Carol Morganstern

Self-promotion makes many people uncomfortable and unsure. However, to really maximize your hard work as a lawyer, you need to let the world know about your successes — and nobody can do it all for you.

CMO Best Practices: Some Tips to Make a Really Tough Job a Little Easier Image

CMO Best Practices: Some Tips to Make a Really Tough Job a Little Easier

Bruce Alltop

The issues that I confronted a dozen years ago when I became a CMO for the first time are very much the same issues that my CMO brothers and sisters face today. Irrespective of whether you've had decades of experience or not, the job is tough. Well, the job is relatively easy, but ensuring that your team members get all the credit and your firm hits its success metrics, while maintaining your visibility and growing your perceived value, remains very much a challenge to even the most seasoned professionals.

Features

<i>Leadership</i><br>Executive Presence Image

<i>Leadership</i><br>Executive Presence

Sheryl Odentz

Lawyers who exhibit "executive presence" are more likely to make partner, to gain clients' trust and loyalty, and to receive referrals from others. Executive presence is easy to spot, but difficult to define. A lucky few are born with it, but, in most cases, it is learned. This article discusses what executive presence is and how you can learn it.

Features

How to Fail at Collaboration Image

How to Fail at Collaboration

Pamela Woldow

For firms or teams with historically non-collaborative cultures (and that describes 99.9% of them), this "whole collaboration thing" has become a huge annoyance, an attempted interference with "how we've always practiced law." For these folks, the challenge is thorny: Convince everyone that their culture is changing with the times while continuing to conduct business as usual. When they fail, there is often a huge — and demoralizing — gap between the cup and the lip.

Features

<i>Professional Development</i><br>Survey: Today's Am Law Chief Marketing Officer Image

<i>Professional Development</i><br>Survey: Today's Am Law Chief Marketing Officer

John C. Lamar

<i><b>Dramatic Change Defines the Position</i></b><p> Perhaps no non-practicing lawyer position has changed as dramatically as that of the leading marketing professional, which bears no resemblance to the position in the 1990s. Twenty-five years ago, law firm marketing executives were asked to put together brochures and prepare seating charts for client and partner functions. It's a different world today.

Features

<i>Media & Communications</i><br>Getting Quoted on Breaking News Image

<i>Media & Communications</i><br>Getting Quoted on Breaking News

Kathy O'Brien

When news breaks, reporters want a source immediately — not in an hour, later that day or first thing the next morning. Reporters who can get to a source first and fast — and are confident that source will provide reliable and insightful analysis — win the day. If you want to be considered and quoted as a thought leader on timely topics, understanding the compressed timing of the news cycle is critical. To get on a key reporter's speed dial, here are three tips you can incorporate into your PR and marketing activities.

Features

Retiring Boomers Pose Big Challenges For Firms Image

Retiring Boomers Pose Big Challenges For Firms

Julie Triedman

The boomer generation — 75 million Americans born between 1946 and 1964 — and a tiny cadre of over-70s Silent Generation lawyers currently make up just under half of partners at Am Law 200 firms. As partners with the greatest seniority, they constitute a majority in the equity and management ranks, and control an outsize share of client relationships. The impacts of retirement are amplified because a long surge in hiring and promotion that began when boomers entered law firms has halted since the financial crisis.

Features

Essential Qualities of Successful Rainmakers Image

Essential Qualities of Successful Rainmakers

Cynthia Sharp

Although a handful of law firms has hired non-lawyer sales teams, most still rely upon individual attorneys or practice groups to generate new client matters (i.e., to sell) even though the majority of them have never received business development skills training. This article describes some of the important characteristics and habits shared by attorneys who have built successful practices.

Features

Moving from Good Law to Great Law™ Image

Moving from Good Law to Great Law™

James A. Durham

Law firm leadership is at a proverbial fork in the road. The people running law firms can continue to do business as usual, or they can lead their firms toward a model of business that reflects the new and still evolving client expectations and market demands.

Features

Culture of Collaboration Image

Culture of Collaboration

Peter Ozolin

<b><i>Optimal Insights Through Inter-Departmental Initiatives</b></i><p><p>As dizzying amounts of resources and the need for the timeliest insights grow, the conduit and collaboration between business development and an organization's information management department, especially, becomes more critical than ever.

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