Employee advocacy is when an employee talks favorably to others about the company he or she works for. At its most basic level, it's word-of-mouth marketing. This article explores the advantages of employee advocacy programs in law firms.
A team of panelists brings the views and opinions from the client's perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more.
One of the toughest aspects of content marketing is generating content on a reliable basis. The bad news is you cannot take attorneys out of the process completely because they are the subject matter experts. The good news is you can use various tactics to motivate and help them to produce good content.
Words of wisdom for lawyers in all phrases of their careers.
The adage, “emails do not end in handshakes” has never been more true. Here's why.
The ins and outs of content marketing.
Why online editorial calendars are crucial.
How to use gamification for business development.
An ALM Survey Reports Disturbing Information
Google Analytics Can Prove a Useful Tool in Helping Firms Draw More Clients
Many law firms proclaim their excellence by touting top lawyers from prestigious schools and decades of courtroom success. While these facts still afford some strategic advantages, an effective content marketing strategy is another way to gain an edge over your competition in today's legal market.
© Copyright 2026 ALM Global, LLC trading as Centellic.
Advertise with Us Customer Support Terms of Service Privacy Policy
