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If your marketing is focused on showcasing your knowledge, skills and experience — your expertise — but it isn’t consistently reaching or engaging the people who would hire or refer you you’re missing two of the three critical marks.
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Small law firms can often feel outgunned when competing against the massive marketing budgets of larger firms. Luckily, the digital landscape has helped to level the playing field. While bigger firms pour money into traditional advertising, smaller practices can build their brand and attract clients through savvy use of social media and content marketing, without breaking the bank.
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In today’s digitally connected world, we have unparalleled tools at our disposal to connect with target audiences. But with them comes a critical challenge: how to maintain authenticity, human intelligence and personal connection in a landscape increasingly dominated by algorithms, data and automation.
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“Succession planning is essential to every lawyer’s practice, proactively protecting clients and colleagues in the event of the lawyer’s disability or death.” The ABA page has a link to a document that lists each state’s requirement related to succession planning. If you are considering retiring in 2025 then this is a roadmap for you.
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How can law firms improve success with retaining lateral hires? Tips and shared advice from legal integration professionals.
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In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. I spoke with Edge’s CEO, Amy Juers, MBA, about what AI can do for legal marketers in general and what went into the decision to implement AI and how Edge did it.
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A confluence of macroeconomic forces — including generative AI adoption, political shifts and evolving generational expectations — are intersecting with industry-specific dynamics like changing leverage models, consolidation, and record-high compensation levels. These combined trends are reshaping the legal workplace and redefining the types of opportunities and demands firms will face in 2025 and beyond.
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Our friends at Edge Marketing are ending the year by sharing their predictions for 2025. From the continued evolution of generative AI and its many uses to an increase in multimedia and hypertargeting, these are some of the key factors that will guide legal marketing strategies in the new year.
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As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter and how they can actually make their lives easier (and more profitable). This guide is packed with strategies to help you bridge the gap, build trust, and turn even the most skeptical lawyers into willing partners.
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Legal teams incorporating partnership, service and transparency more comprehensively into their representation will stand out and create a competitive advantage in 2025, particularly given the heightened preferences for automation and self-service options.