Features

Embracing Change In Legal Marketing: A Call to Adapt and Lead
Change isn’t coming — it’s already here. In nearly every corner of business, and particularly in the legal industry, the pace of innovation is accelerating. Marketing and public relations professionals in law firms or those targeting legal clients are standing at a critical crossroads: either resist the wave of change or ride it forward with purpose, agility and creativity.
Features

Make the Most Out of Your Networking Group
Congratulations! You’ve taken the first step and joined a networking group. Now what? Simply attending meetings and adding the membership to your LinkedIn profile isn’t enough — you need to actively engage to get real value from your involvement.
Features

Mental Health Survey: Improvement, But Pressure from Clients Rose Due to Rate Increases
While several data points from the ALM and Law.com Compass Mental Health Survey in the legal industry indicated that things have improved slightly, many lawyers sounded the alarm on added pressure from clients due to aggressive rate increases.
Features

AI and Open-Source Intelligence Are Redefining Risk In Legal Operations
AI and OSINT are not technologies of the future — they are reshaping legal operations today. The firms that embrace these tools strategically, with an eye toward governance, agility, and user adoption, will be positioned to lead. Those that delay will increasingly find themselves managing risk with outdated methods in an accelerated world. This is a defining moment for legal operations. The leap forward is here — and the opportunity is real.
Features

Social Media Is Going Through Its Teenage Years — and It’s Brimming With Potential
Social media is going through its teenage years. Moody, unpredictable, deeply self-aware — yet brimming with potential. For businesses and law firms, this moment is an invitation — not an identity crisis. It’s a chance to reassess how we show up.
Features

Networking Matters: Get Out There!
Networking is all about building relationships that can enhance your professional reputation, generate business opportunities and open doors for growth both personally and professionally. Whether you’re looking to expand your influence within your industry, connect with professionals in other areas or give back to your community, there’s a group for you. In this article, we share our firsthand experiences and discuss why networking matters, the different types of groups and options, how to get involved and what to do after you join a group to maximize your time and effort.
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Marketing Can Help Navigate During Times of Uncertainty
The legal industry is having a moment in the media spotlight. For lawyers and firms, and their marketing professionals, now is the time to up their go-to-market efforts.
Features

Why Hire a Fractional CMO for Your Law Firm?
Many law firms, especially small and midsize practices, struggle with their marketing and business development efforts. Often, they turn to traditional solutions, such as hiring a marketing coordinator, hoping this role can create meaningful impact. However, without a robust game plan, the outcome often becomes reactive, administrative marketing work, sidelining efforts to establish the firm’s unique positioning and visibility. A fractional CMO offers an alternative.
Features

The Importance of Change Management In Law Firms: Winning Lawyers' Support for Behavioral Change
Law firms, based on precedent, steeped in tradition, and historically resistant to disruption, often struggle with change management. Yet, in today’s rapidly evolving legal landscape, adapting to new technologies, processes and client expectations is no longer optional — it’s essential for survival.
Features

What the NFL Can Teach Us About Legal Marketing
Digital content isn’t having a moment. It’s evolving into what it was always meant to be. To understand why, let’s look at the NFL.
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