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Features

It's Not Business Development Or Marketing. It's Business Development And Marketing Image

It's Not Business Development Or Marketing. It's Business Development And Marketing

Meg Pritchard

The common denominator between business development and marketing is the lawyers, who have to be savvy users of both the marketing and business development functions of their firms

Features

Turning Troubled Company Communication Around Image

Turning Troubled Company Communication Around

Ioana Good

Effective communication is critical during times of change within a company. But it's possible to turn troubled communication around and transform a potentially negative situation into a positive one. The key is getting out in front of your mistakes with transparency and genuine apologies … easier said than done.

Features

Adequate Tech Budgets Are Essential For Effective Marketing Department Performance Image

Adequate Tech Budgets Are Essential For Effective Marketing Department Performance

Deborah B. Farone

Adequate investment, especially for marketing technology, enables departments to function effectively. Unfortunately, this funding is often insufficient. Technology without support is like installing a lightbulb in a home that has no electricity.

Features

LJN Quarterly Update: 2024 Q1 Image

LJN Quarterly Update: 2024 Q1

LJN Editorial Staff

Highlights some of the in-depth analysis and insights from lawyers and other practice area experts from the nine LJN Newsletters titles over the first quarter of 2024.

Features

A Playbook for Disrupting Traditional CRM Image

A Playbook for Disrupting Traditional CRM

Kiara Hughes

Here's the playbook for disruption: Take attorneys out of the equation. Stop building CRM that succeeds or fails on their shoulders. We need to shift the focus and, instead, build the technology from the ground up for the professionals who actually use it: marketing and business development.

Features

Gen AI Helped Me Write This Article: Does That Matter? Image

Gen AI Helped Me Write This Article: Does That Matter?

Mary Bennett

Technology, like gen AI, is a crafty tool that can fuel your creative engine. It's not about replacing your creativity but about enhancing it. It's about reimagining your creative process.

Features

Gen-AI Created Influencers Bring New Marketing Risks Image

Gen-AI Created Influencers Bring New Marketing Risks

Cynthia Cole, Alysha Preston & Inez Asante

A steep rise in the use of GenAI and computer-generated influencers brings with it new marketing risks and considerations for celebrities, influencers, and businesses alike.

Features

Navigating Election Year PR Opportunities for Law Firms Image

Navigating Election Year PR Opportunities for Law Firms

Elizabeth Lampert & Traci Stuart

Law firms, regardless of location or specialization, have an opportunity to leverage the political landscape to amplify visibility and engage relevant practice areas during an election year. But there are risks as well.

Features

Young Lawyers Cite 'Old School' Culture As Biggest Impact On Mental Health Image

Young Lawyers Cite 'Old School' Culture As Biggest Impact On Mental Health

Dan Roe

Lawyers of all ages reported being overstressed, overworked and underappreciated in The American Lawyer's annual mental health survey, but young lawyers in particular are struggling to live with the Big Law's grueling norms.

Features

What Every Lawyer's Client Needs to Know About Succession Planning Image

What Every Lawyer's Client Needs to Know About Succession Planning

Nanette Miner

I often run into business people who are confused about the differences between succession planning and exit planning. You are in the unique position of being able to guide your clients through the confusion.

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MOST POPULAR STORIES

  • Private Equity Valuation: A Significant Decision
    Insiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.
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  • Meet the Lawyer Working on Inclusion Rider Language
    At the Oscars in March, Best Actress winner Frances McDormand made “inclusion rider” go viral. But Kalpana Kotagal, a partner at Cohen Milstein Sellers &amp; Toll had already worked for months to write the language for such provisions. Kotagal was developing legal language for contract provisions that Hollywood's elite could use to require studios and other partners to employ diverse workers on set.
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