Law Firm Marketing and Business Development

  • Conquering Holiday Stress

    Attorneys are often expected to manage not only their own emotions surrounding this time of year, but those of others as well. While many people delight in gatherings and celebrations, those within the legal realm must navigate a unique set of challenges, including heavy caseloads, demanding clients and personal holiday commitments. Between stress at work and responsibilities at home, this can seem daunting and, at times, outright overwhelming. To help navigate this season, here are six tips to help conquer holiday stress.

    December 01, 2024Dr. Marsha D. Brown

  • Partners May Hold the Key to Transforming Their Firms Into Sought-After Opportunities

    Structural, generational and workplace trends are redefining the professional development landscape. There is a new model emerging — one which recognizes the value of human skills in client development and talent retention and acknowledges the firm’s responsibility in helping budding lawyers build these skills. Yet today’s partners typically have notable gaps in the areas most needed today. One area, in particular, few get the training they need to be most effective in leadership.

    December 01, 2024Marcie Borgal Shunk

  • Why Brand Awareness Matters

    Building brand awareness takes time, effort and consistency. You won't see immediate results, and that can be disheartening. But there's a silver lining: every interaction, every engagement, every mention contributes to your brand awareness.

    November 01, 2024Nicolle Martin

  • Unlocking Your Lawyers' Rainmaking Potential

    With law firms continuing to face heightened market and industry pressures, business development is essential for both law firm growth and individual lawyer success. However, coaching lawyers to become effective rainmakers presents unique challenges.

    November 01, 2024Yuliya LaRoe

  • The State of Cost Recovery In a Hybrid Environment

    Law firm operations are different now. Obviously, the biggest impact of COVID has been the inception and continuation of the hybrid work environment. This has been a kick in the pants for law firms to migrate to a digital working environment

    November 01, 2024Rob Mattern

  • Three Ways to Reduce Your External Legal Spend

    At best, it is difficult to budget for external legal fees. Needs are uncertain at the beginning of the year, and there is constant pressure to hire the best firm possible. Here are three suggestions to help you reduce your external legal spend.

    November 01, 2024James J. Stapleton

  • How Secure Is Your Firm's AI System?

    What Law Firms Need to Know Before Trusting AI Systems with Confidential Information As artificial intelligence continues to revolutionize industries, the legal profession is no exception. Every authority agrees about the transformative impact AI is having on legal services. As law firms and corporate legal departments adopt AI technologies to streamline their practices, they must face the inevitable question: How secure are these AI systems?

    November 01, 2024ssalkin

  • Developing Client Personas Can Help Maximize Marketing and Business Development

    Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Building and implementing comprehensive client personas enables lawyers, practices and firms to refine their marketing and business development strategies to attract clients that align with their expertise, experience and values.

    November 01, 2024Meg Pritchard