Effective marketing and business development is all about getting your at-bats. A desire for a perfect solution oftentimes impedes our ability to participate in efforts that are good enough.
September 01, 2021Spencer X. Smith
Law firms frequently lack the appropriate marketing strategies to engage the growing U.S. Hispanic population. The lack of a cohesive strategy poses a risk to a law firm's current and future growth potential. This article explores practical insights for law firms that want to serve this rapidly expanding market.
August 01, 2021Natalie Fragkouli and Liel LevyIf you're still stuck in "making a business case" for the tools needed to perform data analyses to unlock value, uncover trends and identify practice correlations to drive revenue, it's not the end of the world just yet!
August 01, 2021Mike MellorValue can be derived from even the most-routine media placement of law firm news such as lateral and other attorney moves. With challenges and roadblocks going up almost daily to deter you from getting any news published by credible media sites, why in the world would you not take advantage of every conceivable opportunity to get your press releases and announcements published for free?
August 01, 2021Randy LabuzinskiWhen you are looking to make a career move, be sure to learn about the potential employer's culture before you accept an offer. It is important to select not only a great place to work, but a place that is the right choice for you as an individual.
August 01, 2021Sharon Meit AbrahamsLaw firm culture is the values the lawyers feel on a daily basis, the assumptions lawyers make when making decisions, the real behaviors that fuel the organization's success and serves as a competitive advantage. This is what you will want to understand during the recruiting process.
August 01, 2021Sharon Meit AbrahamsThe "Spiral of Silence" can mean workers don't feel comfortable sharing their opinion or voicing concerns about how they or others are being treated. This allows mistreatment and biases to go unchecked at an individual level and can also result in a secondary spiral in which workers feel they are not able to fully express their personal identity in the workplace.
July 01, 2021Susan Freeman and Heidi TurnerSimple and Cost-Effective Ways to Help Your Firm Harness the Power of Competitive Intelligence Many products and trainings promise to help with or automate your competitive intelligence research, but getting good data does not have to be so complicated or expensive. Here are some tips for how you can leverage competitive intelligence in your marketing efforts without a significant cost.
July 01, 2021Michelle McCormickTo achieve the goal of accomplishing the seemingly insurmountable task of preparing leaders to shepherd firms in the post-pandemic world demands an approach similar to what enabled society to create the COVID vaccine in record time: a unique set of circumstances, dedicated focus and sufficient resources.
July 01, 2021Marcie Borgal ShunkThe benefits that business development and marketing teams can bring to the firm and to its attorneys, individually, are multi-faceted, invaluable and sometimes wonderfully unexpected.
July 01, 2021Randi Rosenblatt
