Features
Lean In to Business Development with Video
Chief Marketing Officers need to lean in to video now with the decline in face-to-face meetings, mano-a-mano networking at events and speeches before in-person audiences, thanks to the pandemic.
Features
Undercutting the Cost of Underperforming Attorneys Is Your Responsibility
As a firm leader it is your fiscal responsibility to address underperforming attorneys. With COVID-19, are your underperformers flying under the radar? The cost to a firm is not only to the bottom line, but to your reputation as a leader.
Features
Create a Community To Connect and Empower
I encourage you to cultivate your own community as a means of connecting and empowering your peers. Here are a few ideas to help you launch and maintain a program.
Features
COVID-19 and Working Remotely: Embracing the Changes and the Challenges in a Pandemic
The idea of working together while apart has prompted many law firms to reevaluate and analyze their strategies for operating safely, securely and efficiently. In this roundtable discussion these experts share their experience and insight on driving productivity and engagement during these uncertain times.
Features
How to Make Paid Digital Effective for Post-COVID-19 Law Firm Marketing
After spending the last six to eight weeks in COVID-crisis mode, most firms are now eyeing a move toward business recovery. This means that it is also now time for law firms to reevaluate their marketing strategies to ensure they are aligned to support business goals in this new climate. One overlooked area that law firms should consider adding to their marketing arsenal is digital paid media.
Features
Business Development While Social Distancing
While it is a little more challenging to build relationships that will turn into referrals and new clients today due to social distancing, it is not impossible by any means. It requires shifting to doing more thought leadership and relying on social media and webinars. Here are some ideas on how to incorporate these tools into your marketing and business development strategy and turn your connections into new business and referrals.
Features
The Critical Role of Law Firm PR During the COVID-19 Crisis
PR is earned and sustainable, especially during a crisis. That's why PR is positioned to step up, take a leadership position and have the greatest impact on company reputation during tumultuous times. The focus and approach necessarily changes during a crisis, but the work should go on.
Features
A 3-Step Formula to Maximize Your Social Media Effectiveness
The Ben Franklin Strategy Benjamin Franklin will never know this, but he gave us the only social media strategy we need: "Either write something worth reading or do something worth writing." In the middle of the COVID-19 health crisis, there's never been a better time for a legal marketing professional to look for the good she or he can highlight within their communities, within their firms or companies, or for individual people.
Features
How Cultivating Existing Client Relationships Can Boost Business Development
Strategic business development is critical to support firm growth, and CRM software is the backbone of a data-driven approach. This article highlights a few ways to leverage data and software to improve your client experience and create future opportunities.
Features
Want to Increase Creativity to Solve Marketing Challenges During the Pandemic?
Skip the Doritos and Try Meditation
Need Help?
- Prefer an IP authenticated environment? Request a transition or call 800-756-8993.
- Need other assistance? email Customer Service or call 1-877-256-2472.
MOST POPULAR STORIES
- Warehouse Liability: Know Before You Stow!As consumers continue to shift purchasing and consumption habits in the aftermath of the pandemic, manufacturers are increasingly reliant on third-party logistics and warehousing to ensure their products timely reach the market.Read More ›
- Major Differences In UK, U.S. Copyright LawsThis article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.Read More ›
- Inferring Dishonesty: The Fifth Amendment and Fidelity CoverageDishonest employees always have posed a problem for businesses. The average business may lose 6% of its annual revenues to employee fraud, and cumulatively the impact of employee theft on the economy is estimated to be $600 billion annually. <i>See</i> Association of Certified Fraud Examiners ("ACFE"), 2002 Report to the Nation on Occupational Fraud & Abuse, at ii, 4 (2002), available at <i>www.cfenet.com/publications/rttn.asp.</i> Although the average loss through employee embezzlement is $25,000, where computerized financial records or transactions are involved, the average loss increases nearly twentyfold. <i>See</i> National White Collar Crime Center, <i>WCC Issue: Embezzlement/Employee Theft,</i> at 2 (2002), available at <i>http://nw3c.org/downloads/Computer_Crime_Weapon.pdf.</i>Read More ›
- When Is a Repair Structural or Nonstructural Under a Commercial Lease?A common question that commercial landlords and tenants face is which of them is responsible for a repair to the subject premises. These disputes often center on whether the repair is "structural" or "nonstructural."Read More ›