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Law Firm Marketing and Business Development

  • When you are looking to make a career move, be sure to learn about the potential employer's culture before you accept an offer. It is important to select not only a great place to work, but a place that is the right choice for you as an individual.

    August 01, 2021Sharon Meit Abrahams
  • Law firm culture is the values the lawyers feel on a daily basis, the assumptions lawyers make when making decisions, the real behaviors that fuel the organization's success and serves as a competitive advantage. This is what you will want to understand during the recruiting process.

    August 01, 2021Sharon Meit Abrahams
  • The "Spiral of Silence" can mean workers don't feel comfortable sharing their opinion or voicing concerns about how they or others are being treated. This allows mistreatment and biases to go unchecked at an individual level and can also result in a secondary spiral in which workers feel they are not able to fully express their personal identity in the workplace.

    July 01, 2021Susan Freeman and Heidi Turner
  • Simple and Cost-Effective Ways to Help Your Firm Harness the Power of Competitive Intelligence Many products and trainings promise to help with or automate your competitive intelligence research, but getting good data does not have to be so complicated or expensive. Here are some tips for how you can leverage competitive intelligence in your marketing efforts without a significant cost.

    July 01, 2021Michelle McCormick
  • To achieve the goal of accomplishing the seemingly insurmountable task of preparing leaders to shepherd firms in the post-pandemic world demands an approach similar to what enabled society to create the COVID vaccine in record time: a unique set of circumstances, dedicated focus and sufficient resources.

    July 01, 2021Marcie Borgal Shunk
  • With demand for technology innovation and efficiency at an all-time high, we can look to Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) to help streamline and automate proposal and RFP management, and bridge the gap between increases in RFP requests and lower win rates.

    July 01, 2021Ray Meiring
  • How to motivate attorneys to do rainmaking activities they need to do has become a critical question during the pandemic because the usual avenue that the predominance of attorneys used to build books of business of in-person networking had been eliminated for almost 15 months.

    June 01, 2021Jaimie B. Field