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Features

Five Ways to Maximize Marketing Efforts Image

Five Ways to Maximize Marketing Efforts

Richard Bracken

With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.

Features

Marketing Tech: Why Should Marketers Care About the Blockchain? Image

Marketing Tech: Why Should Marketers Care About the Blockchain?

Deborah Dobson

Technology is playing an ever-increasing role in our lives, personally and professionally. One of the emerging technologies that has caught my eye is blockchain.

Features

Competitive Intelligence: Creating a Culture of Intelligence Image

Competitive Intelligence: Creating a Culture of Intelligence

Patricia Ellard

We hear that clients hate to be cross-sold. However, this does not mean that clients are not interested to be introduced to new colleagues who can provide insight. Rather, cross selling must be thoughtful and tailored to clients' needs

Features

Sales Speak: Maximize Your Chambers (and other) Rankings Image

Sales Speak: Maximize Your Chambers (and other) Rankings

Linda A. Hazelton

While ranking directories are rarely the only tools used to find a firm or lawyer, in-house counsel and CEOs often turn to them as informative research sources. For these reasons alone, preparing materials and references for submission, even though time-consuming, may make sense under the right circumstances.

Features

Farewell, For Now: I'm Cheering You On! Image

Farewell, For Now: I'm Cheering You On!

Kimberly Rice

In nearly 30 years as a legal marketing professional, I have seen firsthand so many changes and developments in law firms' perception and treatment of business development and marketing as a business practice. Here are a few takeaways that I trust will be uplifting as you continue to pave your professional journey in legal marketing.

Features

Sales Speak: The Reason Companies Aren't Buying Is How Lawyers Are Selling Image

Sales Speak: The Reason Companies Aren't Buying Is How Lawyers Are Selling

Eric Dewey

Conventional business development methods ignore an important part of the legal services selling process: the legal services buying process.

Features

Voice of the Client: So Important, It Comes First Image

Voice of the Client: So Important, It Comes First

Catherine Alman MacDonagh

It is vital to have effective marketing and communications, but if legal and business professionals don't listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.

Features

Digital Dive: How to Create (at least) Nine Pieces of Content in One Hour Image

Digital Dive: How to Create (at least) Nine Pieces of Content in One Hour

Spencer X. Smith

In just one hour, would it be valuable to have at least nine pieces of content that your lawyer clients may use on your website and on social media?

Features

Planning for the Crisis That Will Strike Your Law Firm Image

Planning for the Crisis That Will Strike Your Law Firm

Gina Rubel

Reputation is everything. It only takes one misstep to cause irreparable damage to a law firm and its attorneys. As we get into 2019, it is imperative for law firms to plan for the effective management of myriad incidents that may have an adverse impact on the business of law and the reputation of the firm.

Features

Lawyers: Being Paid Shouldn't Be Like Pulling Teeth! Image

Lawyers: Being Paid Shouldn't Be Like Pulling Teeth!

Peter A. Johnson

What Lawyers Can Learn From Dentists Attorneys have historically let the client lead the payment dance. Lawyers do the work and hope/expect to be paid without waiting too long or discounting the invoice too steeply. Yet, here we are at the beginning of another year with many law firms still waiting anxiously for overdue checks to arrive. Shame on us for letting this happen. What can we do differently?

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