Features
Valuation Implications of the Tax Cuts and Jobs Act of 2017
This article focuses on the impact of tax reform on C corporations and looks at the significant and complex changes to pass through entities.
Features
Law Firms Are More Profitable Than Ever. How are They Doing It?
<b><i>Given the Obstacles Law Firms Are Facing, Profitability Shouldn't Be Increasing</b></i><p>Rising competition from alternative service providers and the ever-forward march of technology adoption should be having a similar, negative, effect on profitability. This raises an obvious question — how are law firms doing it?
Features
'Cause We Are Living in a Digital World …
As with traditional branding, a digital brand is simply the perception individuals have of a business or organization online. Digital branding is a brand management technique that uses a combination of Internet branding and digital marketing to develop a brand over a range of digital venues, including Internet-based relationships, device-based applications and media. The objective is to establish and build trust with potential clients, especially while they are in the decision phase of the selection process.
Features
Sales Speak: Grow Your Clients: MLF's Challenge
As you approach your clients during the upcoming holidays and new year, think creatively. This Q&A with Aon COO Audrey Rubin provides more than a dozen examples of ways to add value and build stronger relationships with our clients. The <i>MLF</i> team challenges you to undertake one or two of these in your next go-to-market strategies.
Features
Voice of the Client: Chief Client Service, Experience and Value Officers in Law Firms
<b><i>Roles, Results & Roadblocks</b></i><p>An increasing number of the world's largest law firms are conducting business at such a scale that having a dedicated, full-time client service or experience officer adds significant value to the firms and their clients.
Features
Marketing Tech: How CMOs Can Use Retargeting to Attract New Business
Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Marketers use retargeting to stay in front of the consumer across devices and to ultimately try to reach them at the right time — the moment of purchase intent.
Features
As You Are Taking Care of Business, Are you Taking Care of You?
The daily demands and vast portfolio responsibilities of a legal marketer are weighty and, in too many instances, never ending. The highly charged, rigorous, deadline-driven culture of “more is more” stands in drastic contrast to a well-balanced body-mind-spirit experience.
Features
When Intelligent Design Is Better Than Evolution
<b><i>Strong Hands-on Leadership is Crucial in Today's Competitive Practice Environment</b></i><p>A financially and professionally successful law firm does not simply evolve. It must be built in an orderly and systematic manner. The values important to a firm have to be identified, defined, organized and centrally placed. The responsibility for achieving these goals must be keyed to an organizational factor. Whether this is a committee or an individual, ultimately someone must be responsible.
Features
Cost Recovery in 2018: Predicting Winners and Losers
Back in March of this year, we predicted changes and trends the results of the 2018 Mattern Cost Recovery Survey would reveal. At that time, we got our…
Features
'Digital Dive:' How to Use Reverse SEO to Suppress Negative Content in Search Engines
Reverse SEO is part of a firm's online reputation management strategy that suppresses negative content such as bad service reviews in search engines so that potential clients and partner companies will have difficulty finding it.
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