Features
Five Ways to Maximize Marketing Efforts
With every request for external exposure, there is also an assumption that one effort of marketing will result in millions in new revenue. Yet, we all know that the responsibility to implement all marketing initiatives is on the lawyers.
Features
Marketing Tech: Why Should Marketers Care About the Blockchain?
Technology is playing an ever-increasing role in our lives, personally and professionally. One of the emerging technologies that has caught my eye is blockchain.
Features
Competitive Intelligence: Creating a Culture of Intelligence
We hear that clients hate to be cross-sold. However, this does not mean that clients are not interested to be introduced to new colleagues who can provide insight. Rather, cross selling must be thoughtful and tailored to clients' needs
Features
Sales Speak: Maximize Your Chambers (and other) Rankings
While ranking directories are rarely the only tools used to find a firm or lawyer, in-house counsel and CEOs often turn to them as informative research sources. For these reasons alone, preparing materials and references for submission, even though time-consuming, may make sense under the right circumstances.
Features
Farewell, For Now: I'm Cheering You On!
In nearly 30 years as a legal marketing professional, I have seen firsthand so many changes and developments in law firms' perception and treatment of business development and marketing as a business practice. Here are a few takeaways that I trust will be uplifting as you continue to pave your professional journey in legal marketing.
Features
Sales Speak: The Reason Companies Aren't Buying Is How Lawyers Are Selling
Conventional business development methods ignore an important part of the legal services selling process: the legal services buying process.
Features
Voice of the Client: So Important, It Comes First
It is vital to have effective marketing and communications, but if legal and business professionals don't listen for — and hear — the Voice of the Client, we risk missing the mark in our strategy, messaging and positioning.
Features
Digital Dive: How to Create (at least) Nine Pieces of Content in One Hour
In just one hour, would it be valuable to have at least nine pieces of content that your lawyer clients may use on your website and on social media?
Features
Planning for the Crisis That Will Strike Your Law Firm
Reputation is everything. It only takes one misstep to cause irreparable damage to a law firm and its attorneys. As we get into 2019, it is imperative for law firms to plan for the effective management of myriad incidents that may have an adverse impact on the business of law and the reputation of the firm.
Features
Lawyers: Being Paid Shouldn't Be Like Pulling Teeth!
What Lawyers Can Learn From Dentists Attorneys have historically let the client lead the payment dance. Lawyers do the work and hope/expect to be paid without waiting too long or discounting the invoice too steeply. Yet, here we are at the beginning of another year with many law firms still waiting anxiously for overdue checks to arrive. Shame on us for letting this happen. What can we do differently?
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