Law Firm Marketing and Business Development

  • For the last decade, law firms have been touting that they are client-centered. While we generally agree that is the case, we also believe that there are still untapped opportunities to bring the "voice of the client" to additional aspects of the firm and improve the overall client experience.

    May 01, 2020Deborah Farone and Michael Mellor
  • If there's an upside to this unsettling period, it's that the same cloud that irrevocably changed the way companies do business in recent years will now help them navigate through this pandemic. By enabling remote work in response to this crisis, companies will emerge nimbler, more technologically sound and more productive.

    May 01, 2020Tomas Suros
  • Firms Are Applying Communications Lessons from the Great Recession As They Deliver Bad News During the Coronavirus Pandemic. Many firms have appeared in recent weeks to be signaling compassion, embracing (relative) transparency and sharing sacrifices across lawyers and staff. That can help make even painful cuts less harmful for a firm's internal morale and outside reputation.

    May 01, 2020Patrick Smith
  • Firms Are Applying Communications Lessons from the Great Recession As They Deliver Bad News During the Coronavirus Pandemic. As firms echo their response to the COVID-19 crisis, they are also showing they learned from the experiences of a decade ago, including the negative effects of delivering cuts unevenly, clumsily or with unnecessary secrecy.

    May 01, 2020Patrick Smith
  • The natural instinct during times of chaos is to move into a place of scarcity. The single best gift you can offer clients is courage and confidence about the path forward.

    April 01, 2020Debra Baker
  • In the legal industry it is time for a paradigm shift. Many firms have struggled with allowing people to work from home for a myriad of reasons. At this point, we have no choice. To help you get off on the right foot, the following are some best practices as we move forward into this new working environment.

    April 01, 2020Sharon Meit Abrahams
  • In general law firms have been slower to adopt pay for performance systems. What law firms need now, and this article describes, is an approach to partner compensation that closely links a partners pay to their ability to contribute to the achievement of the firm's strategic objectives.

    April 01, 2020J. Mark Santiago