Features
Women's Initiatives: Women's Initiatives Create Opportunity and Benefits in Law Firms
One of the most significant means of support law firms can have for women lawyers is adopting women's initiatives that provide a means for women lawyers to support one another within a firm and deliver a commitment to the advancement and understanding of unique issues that women face at their firms.
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Media & Communications: PR and Marketing — Like PB&J
<b><i>Why They Are Different but Must Work Together</b></i><p>In today's environment, any divide between marketing and communication can diminish even the most benevolent marketing and PR efforts. The intersection between them can reveal a pot of gold of useful insights into how we should “manage” all of our legal marketing strategic efforts.
Features
Reminders for Successful, and Enjoyable, Holiday Networking
Each year, we receive inquiries on how to socialize with friends and family while being mindful of networking opportunities. Follow these steps below to initiate discussions with friends or social acquaintances — without seeming awkward or risking personal relationships.
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Voice of the Client: Put Your Best Foot Forward in the New Year — Revaluating Content Strategy
While reputation goes a long way in attracting new clients, having a solid content strategy is a critical component of the legal sales cycle at all turns, including retaining the clients you have.
Features
Unmasking the Impostor Syndrome
Many talented lawyers shortchange themselves and their law firms by failing to implement a strategic business development plan. Some claim that they don't have time to market while others lament that marketing doesn't work — for them. While these and a variety of other excuses are common, it may be productive to dig a little deeper to determine whether other factors are at play.
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Competitive Intelligence: Become More Relevant – Meet Your Clients' Needs Every Time
Becoming and staying relevant is a process. It is not static but always evolving. Your clients change, their needs and requests change, you change, and, throughout these experiences, you learn steps to implement and how to implement them in given situations.
Features
Media & Communication: 3 Ways to Drive Higher ROI from Press Releases
In an age where law firms can quickly disseminate news to target audiences via multiple social media platforms as well as their own websites, is it finally time to put the press release out to pasture? The press release is a valuable PR tool that deserves to live on. Executed correctly, the benefits outweigh the cost.
Features
Active Listening Wins Clients
All too often, we read studies, which report clients' pet peeve with their services providers whom do not listening to them. Or, cited another way, clients…
Features
Legal Tech: Stop, Collaborate and Listen -- Collaboration Tools Are a Brand New Invention
Today's workplaces require tools that enhance employee productivity and provide the flexibility to never miss a critical business opportunity. Organizations in other industries have already experienced the benefits of enterprise collaboration, and now this technology is making its way into the legal sector. The rise of enterprise collaboration is redefining the modern law firm and legal department.
Features
Only 30% of Workday Is Spent on Billable Hours, Report Says
U.S. lawyers are still spending too little of their workday on billable hours, a year after an eye-opening report found lawyers devoted only 29% — 2.3 hours — of each eight-hour workday to billable hours.
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- Inferring Dishonesty: The Fifth Amendment and Fidelity CoverageDishonest employees always have posed a problem for businesses. The average business may lose 6% of its annual revenues to employee fraud, and cumulatively the impact of employee theft on the economy is estimated to be $600 billion annually. <i>See</i> Association of Certified Fraud Examiners ("ACFE"), 2002 Report to the Nation on Occupational Fraud & Abuse, at ii, 4 (2002), available at <i>www.cfenet.com/publications/rttn.asp.</i> Although the average loss through employee embezzlement is $25,000, where computerized financial records or transactions are involved, the average loss increases nearly twentyfold. <i>See</i> National White Collar Crime Center, <i>WCC Issue: Embezzlement/Employee Theft,</i> at 2 (2002), available at <i>http://nw3c.org/downloads/Computer_Crime_Weapon.pdf.</i>Read More ›
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