Features

Professional Development: Marketing Plans for Partners
<b><i>Better Yet: 'Personal Strategic Plans'</i></b><p> If law firm partners thought of themselves as their own small business and not just a member of their firm, they would embrace the idea of creating a personal strategic vision. No need to hire a consultant; it just takes thought and time to memorialize it.
Features

Marketing Tech: How to Attract New Business
Are your lawyers marketing more and receiving less in return? The solution is two-fold: they need to improve their in-person and online marketing.
Features

Media & Communications: Co-authored Articles in Industry Trade Publications
Trade publications deliver industry-specific news with tremendous value to their readers. Your firm's attorneys are poised to deliver powerful and actionable insights to these target audiences. These practical pointers in industry publications go directly to readers who eagerly await market-tested solutions.
Features

Five Ideas Lawyers Can Learn from the Military
<b><i>A Different Perspective </b></i> <p>Here are five ideas that lawyers can learn from the military. They just might work for you and your firm.
Features

To Train or Not to Train: That Is the Question
How to determine whether a performance discrepancy is serious enough to warrant action, and how training solutions should then be explored.
Features

Teaching an Old Dog New Tricks: Business Process Management and Law Firms
Though traditionally considered laggards when adopting new technology, law firms have recently started to explore new tricks to fortify performance across their organizations. While this evolution is critical to a firm's survival, it's important that firm administrators understand that substantive improvements are only possible through multi-directional change.
Features

MAGA: Make Acronyms Great Again!
The author discusses how acronyms (and some initialisms) can help you become a better communicator.
Features

<b><i>Media & Communications:</i></b> In an Era of Crises And Controversies, How Ready Is Your Law Firm?
Although the current news cycle is a barrage of negative situations, the silver lining is that they offer law firms a wealth of teachable moments about the importance of preparing for and responding to a crisis situation.
Features

Five Ideas Lawyers Can Learn from the Military
<b><i>A Different Perspective for Marketers to Share</i></b><p>At West Point, the cadets are taught "Three Rules of Thumb" in deciding whether to take an action: Does this action deceive anyone or attempt to deceive anyone? Does it permit me an advantage to which I am not otherwise entitled? And, would I be satisfied with the outcome if I was on the receiving end of the action?
Features

Can Millennials Save Your Law Firm?
<b><i>After Years of Complacency About Their Business Model and the Pipeline for Talent, There's a Reason Law Firms Are So Worried About Managing the Millennial Generation</b></i><p>For law firms wringing their hands about how to manage the millennial generation — or asking why they should adapt to this crop of young lawyers in the first place — here's the bad news: If you're still clinging to traditional models for training associates and running the partnership, you've already fallen behind. The millennials are here, they're climbing the ranks, and they've already begun to transform the industry.
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