Features
Client Retention: Grabbing the Low-Hanging Fruit
This article explores the importance of client retention, strategies to nurture client relationships, and how to leverage those relationships for business development.
Features
What Financial Questions Should You Ask Your Client?
If you open the door to helping clients with financial planning, it can also make sense that a law firm might address the same concerns internally. In that case, the financial planning questions a forward-thinking attorney might ask of a client are also questions that attorney should be considering in their own life.
Features
A Midsize and Boutique Go-to-Market Checklist
Midsize and boutique firms can significantly increase their chances of competing with large "Goliaths" by building the right systems and processes to streamline pitches and awards, increase realization rates/partner point values, and reduce staff turnover.
Features
Tips for Complying with ABA and State Rules On Attorney Advertising
If legal marketing professionals are looking for the absolutely clear and consistent rules about attorney advertising that every firm can or should follow, know that the search is futile because the states not only modified the rules but called them by other names including codes, guidelines, standards, oaths, principles, pillars or tenets.
Features
Crafting a Crisis Communications and Mitigation Strategy for Law Firms
Think of having a crisis communication strategy like insurance — you hope you never have to use it but are relieved to have it when you need it. In crafting this strategy, companies need to weigh various factors such as the nature of the crisis, the values and expectations of their stakeholders, and the potential impact on their reputation.
Features
Email Communication Can Establish Good Relationships As Well As Your Personal Brand
How we opt to communicate in emails, whether we personally know the recipient or not, can go a long way toward not only forging a good working relationship with the recipient, but establishing a strong personal brand.
Features
LJN Quarterly Update: 2024 Q2
The LJN Quarterly Update highlights some of the articles from the nine LJN Newsletters titles over the quarter. Articles include in-depth analysis and insights from lawyers and other practice area experts.
Features
Leveraging Law Firm KPIs for Business Success
Utilizing Key Performance Indicators (KPIs) in a law firm is crucial for evaluating performance, profitability, client satisfaction, and overall success. Understanding which attorneys are the most profitable, which matters are the most lucrative, and the cost of acquiring new clients is crucial for making informed business decisions.
Features
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.
Features
Putting a Face (and a Voice) to Your Brand
Tips for Preparing a Spokesperson An organization's brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it's helpful to establish a spokesperson for media outreach, interviews and more.
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