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Law Firm Marketing and Business Development

  • Burnout in the legal profession is not a passing phase or a buzzword — it is a measurable, widespread occupational hazard. It is not just a personal struggle. In law firms, corporate legal departments, courts, and public agencies, burnout affects productivity, morale, client service, malpractice risk, and ultimately the bottom line.

    April 01, 2026Sharon Meit Abrahams
  • AI-powered search tools are more and more becoming the first place that people turn to for recommendations, expert opinions, and brand research. If you’re not thinking about AI visibility as part of your communications strategy right now, get with the program — you’re already behind. Here’s some advice on how to catch up.

    April 01, 2026Elizabeth Lampert and Lara Cupit
  • While the types of awards and rankings run the gamut, there are universal writing principles that bolster the chances of winning any recognition requiring a written submission. Here are six writing tips to improve and enhance legal rankings and awards submission writing.

    March 01, 2026Ada Kase
  • Organizations selling in professional services markets are aware of how competitive the landscape can be. Getting buyers' attention and earning their business require more than just having a presence across different marketing channels. That’s where omnichannel marketing comes in.

    March 01, 2026Jennifer Marsnik
  • The most important question in modern onboarding is no longer, “Did we Google them?” It’s: “Do we have a clear, defensible understanding of the reputational and conduct risks associated with this client or individual — and can we stand behind that decision if it is later challenged?”

    March 01, 2026Matt Winlaw
  • Attorney bios are read by people, but often before that happens, they are parsed, ranked, summarized and compared by machines. Bios have become an essential source of data and content for AI-enabled technology, and their quality, structure and content impact which lawyers — and firms — get surfaced, promoted and, ultimately, hired.

    March 01, 2026Meg Pritchard
  • The firms that treat change management as a discipline — not an afterthought — will capture the efficiency gains, retain talent, and build competitive advantage.

    February 01, 2026Dan Safran