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Features

How to Write Digital Content that Gets Read Image

How to Write Digital Content that Gets Read

Melanie Trudeau

With over 1.7 billion websites on the Internet, you might say we have a content clutter issue. Adding to the pile should be done strategically, with creativity and careful consideration of how to write digital content. This article provides a step-by-step guide for attorneys and legal professionals to follow when writing blogs, articles, legal alerts, white papers and other online content.

Features

Small Law, Big Changes: The Coming Disruption in the Legal Industry Image

Small Law, Big Changes: The Coming Disruption in the Legal Industry

Rinky S. Parwani & Greg Garman

The billable hour is still profitable from a transactional perspective, but from a strategic perspective, in today's economy, that profitability has begun to erode. That's because our economy has fundamentally transformed into a service economy that is based on leverage and scale.

Features

COVID-19 Downturn Likely Won't Impact Health of Law Firm Billable Hour Image

COVID-19 Downturn Likely Won't Impact Health of Law Firm Billable Hour

Frank Ready

Not even the economic downturn imposed by the COVID-19 virus may be able to take credit for eliminating the billable hour. While attorneys could be relying more on legal tech to help defray costs, transitioning to a new pricing infrastructure in the midst of so much uncertainty could prove to be a bridge too far.

Features

8 Legal Marketing Strategies that Work Now Image

8 Legal Marketing Strategies that Work Now

Larry Bodine

Many lawyers focus on business development only when they have downtime or when a matter concludes. And, when they do have time, they go to the same old networking events, write for the same old publications, and give the same old speeches. What is the solution?

Features

Ask the Right Questions, Get the Right Hire Via Remote Interviewing Image

Ask the Right Questions, Get the Right Hire Via Remote Interviewing

Sharon Meit Abrahams

Techniques and important guidelines that will help an attorney conduct remote interviews that are efficient and help to lead to quality candidates for hire.

Features

Client Development During the Pandemic    Image

Client Development During the Pandemic   

Larry Bodine

The new normal under the plague has put pressure on law firms to simply operate, as well as thrive. However, law firms have a unique opportunity during the COVID-19 outbreak to capture new files and business. Now is the time to use a personal touch and double down on digital marketing.

Features

Voice of the Client: Hearing the Voice of the Client Image

Voice of the Client: Hearing the Voice of the Client

Deborah Farone & Michael Mellor

For the last decade, law firms have been touting that they are client-centered. While we generally agree that is the case, we also believe that there are still untapped opportunities to bring the "voice of the client" to additional aspects of the firm and improve the overall client experience.

Features

COVID-19: Threats Abound: How to Protect Your Remote Workforce Image

COVID-19: Threats Abound: How to Protect Your Remote Workforce

Tomas Suros

If there's an upside to this unsettling period, it's that the same cloud that irrevocably changed the way companies do business in recent years will now help them navigate through this pandemic. By enabling remote work in response to this crisis, companies will emerge nimbler, more technologically sound and more productive.

Features

Competitive Intelligence: "Dear Marketing & Business Development Professional …" Image

Competitive Intelligence: "Dear Marketing & Business Development Professional …"

Stacy Zinken

Letters from librarians on value and opportunities to work together to support firm goals.

Features

Adopting COVID-19 Cuts, Law Firms Balance Image and Economics Image

Adopting COVID-19 Cuts, Law Firms Balance Image and Economics

Patrick Smith

Firms Are Applying Communications Lessons from the Great Recession As They Deliver Bad News During the Coronavirus Pandemic. Many firms have appeared in recent weeks to be signaling compassion, embracing (relative) transparency and sharing sacrifices across lawyers and staff. That can help make even painful cuts less harmful for a firm's internal morale and outside reputation.

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