The Death of SEO: How AI Is Impacting Search, PPC and Cookies
January 01, 2025
Traditional keyword strategies and ranking tactics are losing ground to a more dynamic approach in which optimizing for search now means optimizing for every platform and user interaction. This evolution is appropriately being called “Search Everywhere Optimization.” The redefined SEO reflects how AI is not just changing how people find information but also how businesses need to think about visibility in an increasingly connected digital ecosystem.
Federal Court Considers Blurry Lines Between Artist's Consultant and Business Manager
January 01, 2025
What happens when a business manager gets involved in a dispute with one of the artist’s other advisers? A recent example is the litigation between the longtime business manager for rapper Nelly and a longtime consultant who has provided a range of services to the artist that include marketing and promotion, managing Nelly’s touring business, and seeking endorsement deals.
Optimizing Legal Services: The Shift Toward Digital Document Centers
January 01, 2025
As hybrid work becomes the new standard, law firms are rethinking how they deliver essential services like mail, printing, and records management. Traditional methods, designed for a pre-pandemic world, are no longer viable. Firms must now embrace innovative, centralized solutions that prioritize efficiency, security, and digital integration.
Potential Antitrust Risks When Using AI-Driven Software Pricing Tools
January 01, 2025
Companies need to seriously consider the potential antitrust risks when using AI-driven or algorithmic software-based third-party services for things such as pricing or inventory management. These tools can increase efficiency, but can also lead to serious antitrust risks.
The Qualities that Distinguish Good from Great Service In 2025
January 01, 2025
Legal teams incorporating partnership, service and transparency more comprehensively into their representation will stand out and create a competitive advantage in 2025, particularly given the heightened preferences for automation and self-service options.
Law Firms Hurl Ethics Accusations At Each Other In Tubi Subscribers Litigation
January 01, 2025
Keller Postman’ alleges that Jenner & Block hired a former FBI special agent to interview class members who had opted out of a $19.99 million settlement with Tubi to arbitrate their claims. The fight began earlier this year as Tubi was negotiating a class action settlement in a 2023 case brought in the U.S. District Court for the Northern District of Illinois, alleging the streaming service sold subscriber data to third parties without the consent of its users in violation of the Video Privacy Protection Act (VPPA).
The Future of Data Protection Enforcement: It’s Hammer Time!
January 01, 2025
The landscape of data protection and privacy continues to expand, and with that expansion comes increased scrutiny and the promise of increased enforcement. 2025 will mark a convergence of the proliferation of artificial intelligence, a growing understanding of and desire to exercise consumer rights and protections and new legislation, meaning increased regulatory enforcement is inevitable. This article explores the impending new legislative landscape, what increased enforcement may look like and how companies can prepare for optimal compliance.