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Law Firm Marketing and Business Development

  • The adage is true: Actions speak louder than words, and active participation and engagement are critical for fostering real change. Your clients demand it, your competitors are doing it, and your attorneys and staff want it. This is how we will be measured.

    March 01, 2022Vivian Hood and Terry M. Isner
  • An example of how understanding another person's life experience impacts how a practicing attorney can be a more effective advocate for their client.

    March 01, 2022Dr. Sharon Meit Abrahams and Melinda Hall Wieder
  • Do you know what GC's want when it comes to evaluating law firms? Have you asked general counsel for their perspective on law firm marketing? If so, are you incorporating this feedback into your firm's marketing and business development efforts?

    March 01, 2022Gina F. Rubel
  • The promise of new client relationships is driving the vast majority of lateral partner movement today. Is there a way to accurately project which clients of the candidate will move?

    March 01, 2022Eric Dewey
  • While many attorneys know referral partners are an integral piece of their career, they don't take the time to build authentic referral relationships. To their current and future detriment, they don't make quality referral relationships a priority.

    March 01, 2022Meranda Vieyra
  • Even when the pandemic subsides, working from home will be remain a constant (at least part of the time) for many lawyers, clients, referral sources, and many others. So, we should continue to work on optimizing our virtual presentation and webinar skills.

    March 01, 2022Julie Savarino
  • The results of interviewing 30 chief talent officers along with directors and managers of recruiting reveal the impact of the pandemic on entry-level and lateral hiring, the appetite for leveraging technology to address the rapid acceleration in on-campus interviewing and lateral recruitment, and the increased focus on innovation to fuel law firm success.

    February 01, 2022Ari Kaplan
  • Search engine optimization (SEO) is a great way to help drive traffic to your website, but is also a very misunderstood term. This article helps clarify what SEO for law firms really is, and if it will help with your business development activities.

    February 01, 2022Spencer X. Smith
  • There's simply no better time than these early days of 2022 to take the time to consider and prioritize some essential first steps you can promptly execute to ensure your law practice is on the right path to being even more successful in January 2023 than it is today.

    February 01, 2022Jill Marie Wilson