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There are six steps to developing a content marketing program. These steps should give you the framework you need to execute an ongoing — and effective — content marketing model.
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Impactful Diversity & Inclusion (D&I) programs can help law firms and organizations realize stronger relationships with clients, create better outcomes and drive revenue.
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This article identifies why investing in digital tools and applications is more important today than ever and provides examples and potential questions law firms should contemplate.
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While the mastery of business development fundamentals applies to all lawyers, women business developers possess unique characteristics and face unique challenges in comparison to their male counterparts.
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Whether they practice at global firms consisting of thousands of lawyers or decide to hang a shingle and put their name on the door, lawyers chose a path requiring continuous, never-ending hustle. Not only do they need to master the practice of law, they need to master the art of driving revenue.
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Last year law firms sent out announcements about their commitment to Diversity, Equity, and Inclusion (DEI) efforts in response to racial tensions. One of the initiatives firms stated they implemented is a formal allyship program. However, allyship in not a program or a mindset. It is a verb.
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As firms and their clients continue to navigate ongoing business challenges in 2021, BD and marketing professionals first need to understand how mature their efforts are in specific areas. Then, they can look at what the successful firms are doing differently, so they can position themselves to join those ranks.
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There is no question that a successful career in professional services requires an ability to generate new business. While acquiring the skills necessary to develop business is certainly a life-long journey, here are five critical elements to consider from the outset.
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DRI is leading the way for women to take hold of leadership positions, setting the standard for other industry organizations to follow suit.
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This article describes a model to help your lawyers evaluate the relative value of the information they are sending to their clients and help you communicate the importance of delivering value in their written communications to clients.