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Online Accessibility, SEO and Digital Marketing Strategy Image

Online Accessibility, SEO and Digital Marketing Strategy

Sarah Brodsky

How can you make your user experience the best it can be for all potential clients, and lead with empathy and equity as you demonstrate your knowledge? That's where your law firm's SEO strategy comes into play.

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6 Risks Affecting Cybersecurity for Law Firms Image

6 Risks Affecting Cybersecurity for Law Firms

Chris Mangano & Edward Keck, Jr.

We are all "custodians of data." Law firms specifically are stewards of some of the most sensitive information stored and shared; a fact that doesn't elude nefarious cybercriminal syndicates. Below are some of the top cybersecurity risks affecting law firms.

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Avoid These Law Firm Marketing Mistakes to Maximize Your Time, Money and Effort Image

Avoid These Law Firm Marketing Mistakes to Maximize Your Time, Money and Effort

Lorrie Thomas Ross

While all firms have marketing initiatives in place, that does not necessarily mean you're doing all you can to optimize your marketing efforts. If you'd like to get more out of the time, money and effort you spend on marketing, read on to make sure you aren't making one of these common marketing mistakes.

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The Care and Feeding of the Legal Client Image

The Care and Feeding of the Legal Client

Jaimie B. Field

Do your attorneys know the difference between a customer and a client? I have always defined the difference as a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again; mainly, since the legal industry is becoming more transactional daily. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.

Features

How to Properly Align Marketing, Business Development and Sales Image

How to Properly Align Marketing, Business Development and Sales

Melissa "Rogo" Rogozinski 

As we move into a post-pandemic era of inflation and recession rumors, it is imminent that we make changes in how we operate and grow our businesses in order to move successfully — and profitably — forward. For law firms, we need to understand how marketing, business development and sales work together to produce new opportunities for revenue growth.

Features

To Have or Not to Have Partner Reviews: A Reflection of Firm Culture Image

To Have or Not to Have Partner Reviews: A Reflection of Firm Culture

Sharon Meit Abrahams

Firms are conducting their mid-year associate reviews around this time. What about partners? Typically, partner feedback is given by means of their new annual compensation. If your firm is not doing partner reviews now is the time to start. As firms are looking for ways to increase retention and survive the great resignation conducting partner reviews might hold the key. Doing reviews makes a statement about your firm's culture.

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Do Law Firms Need to Re-think Outsourcing Strategies? Image

Do Law Firms Need to Re-think Outsourcing Strategies?

Anthony Davies

flexible sourcing models, with interchangeable or multiple service providers, is now becoming the mainstay for most client sourcing strategies. This outsourcing trend has been consistent over the past two years, with clients describing their strategies as "multi-vendor" and "multi-sourced."

Features

How Will the Am Law 200 Use Their 2021 Profits? Image

How Will the Am Law 200 Use Their 2021 Profits?

Dan Roe

While nobody seems to think that the current inflationary period constitutes the new normal for the Am Law 200, the sustained demand has helped firms smooth out some of the challenges that will become sharper when there isn't as much legal work to go around.

Features

Experience Is Everything: Why Focusing On Client Experience is Critical and How to Get Started Image

Experience Is Everything: Why Focusing On Client Experience is Critical and How to Get Started

Kristen Dallman

In this marketplace, one thing is abundantly clear: To remain competitive, you must adapt. So how can you adapt in a way that meets the increased expectations of today's client? Focus on client experience.

Features

20 Business Lessons from 20 Years to Apply Today Image

20 Business Lessons from 20 Years to Apply Today

Gina Rubel

Lessons learned from years of listening, emulating, taking risks, and learning from failures and successes alike.

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