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Today we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.
Features
Today, we see outsourcing accelerating as the pandemic has served to highlight the traditional benefits of outsourcing: cost reduction, flexibility, expertise and efficiency. But providers need to do something more to increase satisfaction rates among their law firm clients.
Features
Search engine optimization (SEO) and pay-per-click advertising (PPC) are extremely beneficial digital marketing strategies your law firm can capitalize on. The question you may be asking yourself now is whether you should invest your marketing dollars in SEO, PPC or both.
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A study by ALM Intelligence on the compensation of marketing and business development professionals in the legal profession found that salaries and bonuses for first-chair directors and C-suite personnel have soared over the last several years, but that the increases favored males and widened the pay gap between men and women in those roles.
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The role of emotional intelligence, also known as EQ, Emotional Quotient, is critical to the success of lawyers who are leaders in their firms. But what, exactly, is EQ?
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Whatever term the economists use to describe the slowing pace of commerce, the real question is: how do you protect your law firm's revenue stream when economic pressures are causing current and prospective clients to tighten their budgets?
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Security and privacy start with good information governance, and for many firms — trying to get their information governance policy implemented feels a lot like Groundhog Day. Yes, the one with Bill Murray. Let's take a closer look.
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There are steps that a law firm can take to be proactive in their messaging, marketing and public relations no matter if a lawyer is leaving or joining the firm. As with many legal marketing efforts, careful planning and strategic thinking is key to ultimate success.
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Law firms, along with many others, seem to have transitioned from the challenges associated with the Great Resignation to wondering whether they overhired. Some lawyers will be the victims of a layoff. Victims? And that's the problem. If you've ever been laid off, downsized, made redundant, or any other of the euphemisms for being fired, it can feel terrible.
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A current question on a lot of marketers' minds: "Is Twitter worth the trouble?" For some firms, Twitter may be the best social media platform; others may not say the same. Let's discuss Twitter and whether the time and effort needed are worth it.